Village Maps Out Economic Development Plan

As Buffalo Grove rolls out its 2011 economic development plan, some officials say the village needs to step up its efforts draw new retailers to town.

Trustees praised the village’s goals for the year, which focus on attracting and retaining businesses. The plan, which was presented Feb. 7 by Deputy Village Manager Ghida Neukirch and approved by a 4-0 vote, addresses such areas as aesthetic improvements and redevelopment goals for various parcels across the village. (See attached PDF.)

Two franchises have expressed interest in moving into the empty auto dealership sites on Dundee Road, Neukirch reported, while the owner of the is already marketing the property for lease or sale.

In an effort to spruce up existing retail space, facade improvements will be pursued at the Cambridge Commons development, which is anchored by .

Plans for attracting additional retailers include teaming with the for a poster campaign that will highlight business opportunities in the village, Neukirch said.

While officials signed off on the 2011 economic development plan, some also suggested that the village needs to take a more proactive approach.

Trustee Jeff Berman said he wants to see the village market itself more aggressively to promote retail opportunities.

“I think in this very challenging [economic] environment, that’s not a very acceptable strategy,” he said. “We still talk about sitting in a booth … sending something out … waiting for people to come to us.” Instead, he said, the village should take a more hands-on role to “play matchmaker” with businesses.

Trustee Eric Smith agreed that a more aggressive marketing strategy is needed, but praised Neukirch for her work with existing businesses, noting that Buffalo Grove does well when it comes to business retention.

“We are competitive with different markets in the area,” said Village President Elliott Hartstein, who suggested that the village brainstorm possible “destination” shopping areas that could attract specific types of businesses. “I think that’s something we have to explore, that whole concept of niche marketing,” he said.