Event Details
Upper Deck, the worldwide leader in sports and entertainment collectibles, is commemorating the 30th anniversary of the legendary 1996 film Space Jam with a multi-product category celebration and multi-licensor activation. Together with Warner Bros. Discovery Global Consumer Products (WBDGCP) and 23XI Racing, Upper Deck will celebrate the milestone as Bubba Wallace takes to the NASCAR Cup Series race on July 5, at Chicagoland Speedway, in the No. 23 Toyota Camry XSE with a custom Upper Deck Space Jam-themed design on his car. The bold design celebrates a unique crossover moment between Upper Deck’s first-in-class sports and entertainment licenses.
Leading up to race weekend outside of Chicago, Upper Deck is hosting a Space Jam 30th Anniversary Watch Party at Navy Pier on July 2. Relive the iconic, fan-favorite movie as it’s shown on the big screen with the Navy Pier waterfront as the backdrop. The Upper Deck 23XI Space Jam car will be on display for fans to see in person and take pictures with. Bubba Wallace will be in attendance, participating in a meet-and-greet with fans before he takes the Space Jam car to the track at Chicagoland Speedway. An exclusive, limited-edition Curated® Space Jam print will be given away for free to attendees. The event will also feature free personalized trading cards, free food, and other giveaways.