DTLR Partners with Jordan Brand to Host a Special Holiday Experience

On Friday, Dec. 9, DTLR, one of the country’s most successful lifestyle retailers with more than 240 stores in 19 states, partnered with Jordan Brand to celebrate the Air Jordan Varsity Red XI holiday release through the lens of families. 11 Chicago area families were selected to participate in a unique holiday experience, inspired by the Air Jordan Retro 11 “Varsity Red.” The selected families not only received a pair of the shoes for each family member, but also participated in a professional holiday-themed family photo shoot with Grizel Preciado -- an official photographer from the Jordan Brand Women’s Collective. Each family was able to take home a print of their favorite shot in a custom holiday frame.

The experience was held at the DTLR store on 87th and Dan Ryan in the DTLR Radio Studio and Greenroom, which was transformed for the day. The families were selected via an online contest that was held for DTLR trendsetters, the retailer’s loyalty program.