Muhammad Ali Enterprises Hits Fox With $30M Lawsuit Over Super Bowl Video

CHICAGO (AP) — Muhammad Ali Enterprises is suing the Fox Broadcasting Company for more than $30 million for what it says was Fox's unauthorized use of the famed boxer's image in a video that ran just before its broadcast of the 2017 Super Bowl.

The federal lawsuit filed Tuesday in Chicago comes two years after a federal jury awarded $8.9 million to basketball legend Michael Jordan in his suit against the owners of a defunct supermarket chain for using his identity in an advertisement without permission. Last year, soccer great Pele filed a similar $30 million lawsuit against the electronics company Samsung.

The suit contends that Fox used Ali's "name, image and likeness as the centerpiece" of a video for its Super Bowl broadcast. (Get Patch real-time email alerts for the latest news for Chicago — or other neighborhoods. And iPhone users: Check out Patch's new app.)

Ali died last year.

Fox declined to comment.

Image via Library of Congress