"Unleash the Power of Targeted Communications" presented by Jean Marie Saidler, JMS Consultations, Inc., Jennifer Johnson, Exemplar Financial Network & Laura Witlox, Communications Coordinator, Crystal Lake Chamber of Commerce.
Direct marketing is a critical component of any comprehensive marketing plan. And the Crystal Lake Chamber database is an excellent source to consider when developing a social or “E” marketing campaign. When implemented correctly, a strategic marketing initiative that includes a carefully reviewed email database can increase your sales audience and build loyalty with your existing client base. The trick is knowing how and when to communicate with those contacts so your email marketing efforts work in your favor, generate leads and create more lines of communication between you and your target market.
What we will cover:
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- Build and segment your contact list for better results – Not all Chamber members are your target.
- Craft strategic content and offers that increase your response rates – Why should they bother to open your email?
- Choose the right email service provider – There are more options than Constant Contact.
- Measure your email marketing success – How to save on your marketing expenses use your resources wisely.
- Leverage your content across multiple marketing channels – Make the most out of your campaigns.
Home State Bank, 611 S. Main Street, Crystal Lake. $10 Member, $15 Non-Member Registration is required. Information: 815.459.1300 clchamber.com
