​Amor Perfecto, the most awarded brand of Colombian coffee

Amor Perfecto began in a flower shop with a bootleg coffee roasting operation in 1997 in Bogota, Colombia. At that time, it was illegal to roast and serve Colombian-grown coffee beans within the country. Green coffee beans were too valuable a commodity and were exclusively sold for export. While Colombians grew some of the best coffee in the world, they had to drink imported lower quality coffee.

Luis Fernando Velez, the Founder of Amor Perfecto, was determined to change the law and build a better coffee culture and economy for Colombians. In 2003 the laws changed due to Luis’ lobbying efforts, establishing Amor Perfecto as the pioneer of fresher, better-tasting coffee that is roasted at origin and even fresher than locally roasted beans. Today, Amor Perfecto ships its incredible coffee direct from Colombia to consumer’s doorsteps, via the most direct supply chain ever to exist in the coffee industry.

Amor Perfecto does many things radically different from most coffee companies and some key differentiators include:

• Fresher than locally roasted, Amor Perfecto is hand-crafted coffee that is grown, harvested, and roasted in Colombia and shipped direct-to-consumers within 6-8 weeks of harvest
• Coffee cherries are hand-picked at the peak of ripeness
• Green coffee beans are dried and roasted at the peak of their natural flavors within weeks of picking
• Because coffee is a fruit, roasting is done in the mountains of Colombia where there is less oxygen, making Amor Perfecto the freshest coffee ever
• All coffee is sustainably grown and processed
• Most awarded brand of Colombian coffee in the world
• Single-source Colombian Arabica
• Amor Perfecto’s process for growing, harvesting, and roasting, in Colombia, is decolonizing the practices of the 400-year-old coffee industry. Helping farmers earn double the fair-trade rate to support community health and growth

Today, Amor Perfecto has over 800 points of sale in Colombia, including every top hotel, restaurant, grocery store and café in Bogota. But the only way to enjoy the world’s freshest coffee in the United States is to order Amor Perfecto’s coffees, be it the flagship all-around Nariño coffee, a single estate coffee from a family-run farm, one of its very special, rare and exotic coffees, or a sampler “Taste of Colombia” trio, from www.amorperfecto.com.