Bluemercury celebrates local roots

Today, Bluemercury will be kicking off their first-ever Neighborhood Beauty Campaign – created for you and inspired by you.

Marla Beck opened the first Bluemercury store in Washington, D.C. with the vision of a neighborhood beauty destination where clients could receive honest, expert advice from trained beauty experts & test the very best in beauty - all in one location. She set out to create a haven for beauty lovers like herself, who would drive 45 minutes to the local mall to pick up her favorite lipstick. The retailer has become a popular beauty destination due to consumers love of their personalized advice and relationships built over the years with beauty experts at their neighborhood store.

When COVID-19 hit and forced the retailer to close their 190 store locations nationwide, they had to reimagine how they’d share new launches and trends with their network of loyal Beauty Experts and customers in small neighborhoods across the country. The Neighborhood Beauty Campaign is a celebration of Founder Marla Beck’s original vision for the brand and their community of beauty lovers. They’ve sent some of their top Beauty Experts – and local clients selected by their Beauty Experts – an assortment of summer must-have’s with a call to action to submit their own look using the products. No filters, no modeling backgrounds – just real people showcasing their individual style of beauty.

Additionally, from 7/30-8/8 Bluemercury will be offering $20 off $100 in-store purchases along with contactless summer beauty consultations now that their doors have officially reopened nationwide, with safe social-distancing measures in place.