Breast cancer awareness: female minority-owned hair care brand Ecoslay

Do you know the ingredients of what you put in your hair each and every day? It’s no secret that hair products are proven to directly impact a woman’s health. For Black women, hair can make or break their cancer battle. Recently, a study found a toxic chemical in hair care products could fuel breast cancer in Black women.

While most will go undiagnosed, Black women are more likely to be diagnosed at advanced breast cancer stages – and 40% more likely to die. These unsettling statistics are a driving force behind the Breast Cancer Awareness Month partnership between female Black-founded and owned hair care brand, Ecoslay and Atlanta-based millennial breast cancer awareness non-profit, Painted Pink.

Each organization believes in the resilience and strength each woman possesses, and knows with the right education – there’s hope to bring these numbers down. Both have the same mission: educate and motivate women to find peace and power in their own hair care routines.

Dedicating to boosting confidence and enhancing natural beauty, Ecoslay is a sustainable hair care brand that uses natural ingredients in every product.

Since joining forces, Ecoslay and Painted Pink have:

Filled 200+ care kits with natural products (includes chemo head wraps, health/beauty products, etc.)

Crafted 150 ‘Purposely Pink’ gift boxes Started conversations about bridging the gap on hair ingredient miseducation among Black communities.

Ecoslay and Painted Pink believe in walking alongside other breast cancer survivors and women currently battling cancer by supporting and lifting them up through education and community. As any woman of color would know, hair builds confidence and makes any woman feel confident in her own skin.

Every two minutes a woman is diagnosed with breast cancer. 1 in 8 women will be diagnosed with breast cancer in their lifetime, but the issue is even more dire for Black women nationwide.

Jello Shot Curl Definer

Designed with excellent hold to make curls pop and keep even the kinkiest curls in place

Made with okra extract, aloe vera juice and chamomile to enhance hair definition for days on end

Percentage of proceeds will go to Painted Pink for Jello Shot orders during the month of October Price: $24

About Ecoslay: Founded by Adria Marshall in 2015, the hair line —based on homemade products for her own naturally, curly style—has grown to more than 100 retailers across the globe and has received quite a following from those with curly and wavy hair textures. No matter how much her business grows, one aspect remains the same. Each product is still handmade in her kitchen using carefully chosen and thoroughly-explained ingredients—no labs, no factories, and no warehouses. The result is hair care that’s as innovative as it is natural and sustainable. Follow them on Instagram @ecoslay.