Fannie May celebrates it's Chicago heritage

H. Teller Archibald opened the his first retail candy store in 1920 at at 11 N. LaSalle St. in Chicago. It is there that the Fannie May story began developing candies that were always a main stay for family tradition and holidays. For decades, Mint Meltaways were a mouthwatering combination of rich mint- chocolate centers coated in chocolate or green pastel confection; a favorite in my family at Christmas. The most delicious bunnies and chocolate eggs at Easter were family gifts that I could pick out at my neighborhood Fannie May Store. And their excellence in developing over 100 confections continue on.

Store Renovations:

Fannie May is renovating stores to reflect the American chocolate shops of the 1920s. The architectural vision was inspired by the Americana style and incorporates bespoke design aesthetics to showcase the uniqueness of Fannie May recipes.

The Park Ridge & LaGrange stores, which are officially re-opening this week, are the first two shops to feature a digital canvas that demonstrates the depth of the craftmanship that goes in to producing Fannie May chocolates to guests. The centerpiece of each of these shops is a rounded, full vision chocolate case to enhance the experience of creating the perfect assortment of chocolate. In addition, Fannie May has also added seating areas for people to enjoy chocolates, coffee and ice cream.

To celebrate these grand re-openings, Fannie May is inviting guests to enjoy 20% off their entire purchase in our over 50 Fannie May locations now through November 11th. In the two remodeled locations, guests can also enjoy 20% off 1 lb. or more off the “Create Your Own” assortment through November 11th.

New Packaging:

Fannie May has recently introduced vibrant packaging across the entire portfolio. With the new signature look, Fannie May is focused on refreshing the brand’s visual identity while giving a nod to its Chicago heritage – making the confections a very elegant gift for every occasion. The new signature look incorporates an elevated design, featuring flavor cues through key ingredient visuals and nods to the brand’s rich heritage.

National Chocolate Day Virtual Event:

Lastly, to celebrate National Chocolate Day (October 28), Fannie May is inviting customers near and far to join the brand on Instagram for three days of virtual festivities, which include:

· On Wednesday, October 28, Fannie May will host a National Chocolate Day Kick-off at 10:00 am CT with Richard Fossali, Vice President & General Manager of Fannie May.
· On Thursday, October 29, Fannie May will host Fannie May Trivia at 10:00 am CT followed by a recipe demonstration using our popular Buckeye chocolates at 2:00 pm CT, led by Fannie May Master Chocolatier Elliott Callahan.
· On Friday, October 30, Fannie May Master Chocolatier Elliott Callahan will show how to make a new Pixie Whoopie Pie recipe.

In addition, Fannie May will also be offering multiple in-store promotions on National Chocolate Day, including:
· 15% off the entire store
· 40% off 1lb of the Colonial Assortment
· 2 for $20 S’mores Snack Mix
· And with every $24.99 purchase, guests will receive a four-piece box of chocolate.