Health & Fitness
Palatine Salon Owner and Local Non-Profit are Two-Time Winners in Charity Challenge
Lorrene Conino partnered with Palatine-based charity C.A.T.I.F. and came in third place in the Wella Hairdressers at Heart Charity Challenge. This is the second win in the charity challenge in as many years.
Palatine, Il. Salon Lorrene owner Lorrene Conino teamed up for the second year in a row with local charity C.A.T.I.F. [Celebrating All That Is Feminine], and was awarded a $1,000-third place prize in the Wella Hairdressers at Heart Charity Challenge.
Conino also is vice president of the Palatine-based non-profit, and entered the contest to raise funds to further C.A.T.I.F.’s mission: to encourage and empower women and children in the greater Chicagoland area who are experiencing crisis. The non-profit raises funds each year, and donates money to a variety of non-profits throughout the Chicagoland area that serve women, and children in-need.
C.A.T.I.F. recently started a fund with $15,000 in seed money for female veterans served at the Jesse Brown VA Medical Center in Chicago. The monies donated are earmarked to help women veterans who are re-assimilating back into society after being on active-duty in the armed forces.
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The prize money received this year in the charity challenge will go directly to grow the fund for the VA medical center, Conino said.
The Wella Hairdressers at Heart Charity Challenge began in 2013, and awards cash prizes to individuals in the salon and spa industry based on their volunteer work. Videos that depict philanthropic efforts are judged, along with an in-depth application. The funds awarded are meant to further charitable causes the applicants are dedicated to.
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The application from Conino and C.A.T.I.F. was among 104 total entries in the challenge, and the top 20 received cash prizes ranging from $1,000 to $10,000.
In 2013, the Conino and C.A.T.I.F. won $5,000 which directly assisted individuals in the organization’s target populations.
The non-profit's next big fundraiser, the 4th Annual Family Picnic-Rib and Chili Cook-Off will be held on Sunday, September 14
About C.A.T.I.F.: C.A.T.I.F. [Celebrating All That Is Feminine] is made up of a group of professional women who informally began fundraising in 2007. The not-for-profit public charity achieved 501(c)(3) status in 2012 and has donated nearly $100,000 to other charities throughout Chicagoland that serve women and children experiencing crisis. To learn more, visit www.catifcharity.com
