Zach LaVine helps unveil New Balance Fresh Foam BB in Paris

New Balance unveiled its limited-edition Fresh Foam BB ‘Paris’ shoe at the 2023 NBA Paris Global Games, worn by Chicago Bulls Guard, Zach LaVine. The Fresh Foam BB is the newest addition to the brands’ basketball portfolio and features the award-winning Fresh Foam midsole technology.

New Balance designers used the latest advancements in data-to-design to deliver precisely tuned cushioning underfoot, ideal for players who want to effortlessly play both ends of the court. Fresh Foam delivers a cushioned ride and the TPU cage on the lateral side adds stability to allow for sharp cuts on the court. A seamless lightweight one-piece FitWeave upper provides 360 degrees of support and comfort.

The limited-edition Fresh Foam BB ‘Paris’ is inspired by the charming, colorful aesthetics found in the architecture of the Rue Cremieux featuring bold, bright colors found on the popular street. The Fresh Foam BB ‘Virtual’ draws its inspiration from the digital extension of the game and the love players have both on the physical court and the digital one, bringing pops of blue, red and yellow.

The Fresh Foam BB limited edition ‘Paris’ colorway is available exclusively at www.NewBalance.com with the suggested retail price of $130. The second and global launch colorway, called ‘Virtual’ will be available at www.NewBalance.com and select retailers starting February 3rd with additional colorways that will launch throughout the season.

For more information please visit www.newbalance.com/basketball.