Elmhurst's Super Ego: What's It All About?

ELMHURST, IL – Super Ego Holding, a trucking company in Elmhurst, attracted little notice in the wider community in the eight months after it opened in the old Comcast building in May 2022.

But then earlier this year, it got regular entries in the local police blotter. The incidents included thefts, threats of violence and a man waving a machete around, according to the reports.

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The city has issued two "chronic nuisance" warnings to the Belgrade, Serbia-based company. In response, the business said it increased its security.

Recently, Super Ego contacted Patch, saying it wanted to let the community know what its business was about. A Patch reporter visited Monday.

Super Ego, which is at 677 N. Larch Ave., moved its U.S. base from Bensenville, where it still has limited operations. The company employs 170 employees at its Elmhurst location. Additionally, the company says it has 1,700 independent contractors who are truckers.

Mila Krcevinac, Super Ego's vice president of business development, walks through an area that is being renovated into a lounge for truckers. "You have to have something special," she said. (David Giuliani/Patch)

In Serbia, Super Ego employs 1,000 people – many of them in customer support– in Belgrade and three other places. Serbia is a small country in Eastern Europe that was once part of the greater Yugoslavia.

At Super Ego, Aleksandar Mimic is the CEO, and Mila Krcevinac is the vice president of business development and is considered the second in charge. Both are from Serbia, with Mimic growing up in neighboring Croatia.

In walking through Super Ego's office building, one can see much activity. A large room contains two rows of desks of employees talking to prospective truckers. The drivers are shopping around to see which company can offer them the best deal.

In the next big room, a few dozen truckers are attending a safety seminar.

Parts of the building are empty and under renovation. The company is refurbishing one end of the first floor for an employee lounge.

Krcevinac said Super Ego hopes to make the area as welcoming as those in tech companies such as Google. Even a gym is planned.

"You have to have something special," Krcevinac said. "No other trucking company will have such luxury things for drivers."

As for the gym, she said, "It's all about a healthy life. We promote a healthy life to drivers. They mostly sit down on their jobs. Even if 5 percent go to the gym, that would be good."

Danica Marinkovic, who is in human resources, said her company provides a safe and supportive environment for anyone looking to build a career in the trucking industry.

"Our drivers have the opportunity to advance quickly and become owner-operators, earning well, with 24/7 support and access to new trucks," she said in an email. "Our company is growing, and so is our fleet, as we aim to support anyone who shares our passion for the trucking industry."

On income for drivers, Krcevinac declined to give specific numbers. She said pay depends on several factors – the destinations and logged hours, among other things.

"The sky's the limit," she said.

Krcevinic said she and Mimic did not come from money. She said they interpret "Super Ego" to mean "something we made."

"Here we have a chance to do something with our life," said Krcevinic, who is 30. "I was 18 when I came here for the first time. I came here with almost nothing in my pocket."

The police calls to Super Ego appear to have declined in the last couple of months. Asked about the earlier incidents, Krcevinic said the firm doubled its security.

Meanwhile, security is getting trained all the time on things such as how to react, Krcevinic said.

"We are brand-new in the neighborhood. It's not Comcast anymore," she said. "We're trying to make a place for the people here."