LAUNCH 2016: DRIVING FASHION FORWARD

In honor of the long standing relationship between Mercedes Benz and fashion, the Autohaus on Edens showroom will be transformed into a dynamic catwalk and fashion hub in conjunction with their yearly, can’t miss, North Shore fashion event Launch 2016: Driving Fashion Forward. This 5th annual event will be held on Sunday, April 10th and attracts philanthropists, fashion and luxury car enthusiasts. Launch 2016: Driving Fashion Forward is an exciting spring fashion preview featuring designs from some of the North Shore’s finest boutiques, a trunk show opportunity for guests to shop before and after the show and an investment in the fashion industry’s future with an emerging student design competition with Columbia College Chicago. This year the stylish “iconic” fashion event will benefit the charitable works of The Glenview Women’s Club.

Produced by ZZAZZ Productions, the runway show will feature 2016 spring fashions from returning boutiques: Juniper Boutique (Northbrook) Ella Louvi (Glenview) ENAZ (Highland Park) and Project Runways’ Peach Carr Designs. The men’s fashion segment will be exclusively provided by IKE BEHAR NYC (Oak Street & Northbrook Court) and feature the brave men of The Glenview Women’s Club. Guests can wine and dine on exquisite cocktails and hors d’oeuvres provided by Morton’s The Steakhouse, toast to a Balvenie scotch tasting, indulge in Bent Fork Cupcakes for Charity, while shopping a trunk show of the latest spring trends in ready to wear accessories and jewelry. The trunk show features French Papers, Joshe Style, Peach Carr Designs, Red Door Spa and Razny Jewelers.

New this year, the Iconic Raffle will allow three lucky guests to win a Luis Vuitton Neverfull Tote, $1,000 David Yurman Gift Certificate or Gucci sunglasses. Plus excitement will fill the air with a live auction with one lucky winner receiving a Mercedes experience trip for two courtesy of Autohaus on Edens and Mercedes-Benz USA. A silent auction fills the showroom with items donated from participating partners. The main event includes a runway fashion show with both local boutiques and designs from fashion students at Columbia College. Also new this year, a special runway performance by local singing sensation Antonio Duca, who just made a national impact on the Fox hit musical drama, Empire.

As the tradition continues, the Autohaus on Edens partners with the Columbia College Chicago Fashion Department will host a competition between senior fashion design students. Student designers will be showcasing looks from their collections to be walked down the runway in front of a panel of esteemed judges. The lucky winner will receive a $5,000 scholarship to use towards school or launching their own collection, courtesy of Northbrook Toyota and Toyota Corporation.

“I can’t believe this year marks the 5th annual LAUNCH: Driving Fashion Forward at Autohaus on Edens. We continue to grow this event every year and help new Columbia College fashion students with the opportunity to win the $5,000 prize as well as bringing small Northshore boutiques together to showcase the amazing fashion in the area while raising tens of thousands of dollars for The Glenview Women’s Club who support 17 not-for -profits in the area. It is a win-win for everyone and we are super excited to fill the showroom, host a high-energy fashion show and have some fun,” said Michael Rosengarden, President of Autohaus on Edens.

Tickets for Launch 2016: Driving Fashion Forward cost $80 for general admission (standing room only) and $100 for VIP which secures a seat next to the runway and a VIP goody bag. For more information or to purchase tickets please visit www.launchfashionshow.com.

Event Details

Launch 2016: Driving Fashion Forward

Sunday, April 10

5-7:30 p.m.

Runway Show starts at 6 p.m.

www.launchfashionshow.com

Autohaus on Edens: 1600 W Frontage Rd. Northbrook, IL 60062 (847) 272-7900

General Admission $80.00 and VIP $100.00. 100 VIP tickets are available and secures a seat next to the runway and exclusive gift bag. 200 GA tickets are standing room only.

Benefits: The Glenview Women’s Club

About the Autohaus Partners and Event Partners

This event would not be possible without the support of the amazing Autohaus partners, Morton’s The Steak House, Balvenie Scotch, Red Door Spa, Davenport Design, ZZAZZ Productions, Columbia College, Mercedes-Benz USA, Northbrook Toyota, and Make It Better Media.

About The Glenview Women’s Club

Glenview Women's Club is a 4 year old community service organization, now a 501(c)(3) non-profit, whose over 100 members raise money and donate time to support 17 different local charities. Our group is a chapter of two larger organizations, the Illinois Women of Today and the US Women of Today. GWC welcomes members from all communities. While most members reside in Glenview, some are from Northbrook, Des Plaines, Arlington Heights, etc. We are a diverse group of women of all ages: singles, moms, working professionals, etc. What brings us together is friendship and the desire to help improve the Glenview community. For more information on what organizations we support financially, please visit http://www.glenviewwomensclub.com/what-we-do/

About Autohaus on Edens

Housed in it’s state-of-the-art facility, Autohaus on Edens is located in the heart of Chicago's North Shore. Providing an unparalleled customer experience, the Autohaus on Edens experience is geared to make the ownership of the finest automobile in the world even more special. At Autohaus you can shop in comfort in a climate controlled, indoor showroom and choose from a huge selection of new and Mercedes-Benz Certified Pre-Owned vehicles. Autohaus on Edens is located at 1600 Frontage Road in Northbrook, IL.

For Mercedes-Benz service, Autohaus on Edens offers a 34 bay, award winning service department and will service an automobile within 24 hours. For more information, please visit www.autohausonedens.com.