District 112 Hires Firm For Communications Support Regarding Reconfiguration

At a board meeting on July 1, the North Shore School District 112 Board of Education approved a 6-month contract with Chicago-based Jasculca Terman (JT) for $12,000 a month, to run from July to December. The contract will cover communications support services as the district moves forward with determining a model for reconfiguration.

The firm will help develop and implement a public information campaign designed to inform the community about the proposed reconfiguration options of district schools and solicit community feedback.

“JT has a long history working in public education and on outreach campaigns related to important public policy issues, and we’re confident they will be able to help us collect community feedback that the Board can use to inform its decision regarding this matter,” Director of School-Community Relations Andi Rosen told board members.

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The firm’s duties will include strategic communications counsel; development, review and revision of communications materials; training to support designated District spokespersons to articulate key messages about the proposed reconfiguration model(s) in the context of interviews or public meetings, and other planning and and support for public meetings, including counsel and assistance in the development of appropriate feedback mechanisms and facilitation and coordination of public opinion research with an independent research firm to quantify and document stakeholder feedback and support.