New Home Renovation Trend Grows in the Chicago Market

As homeowners continue to invest in renovations that yield the strongest return on investment, they’re increasingly focusing on what previously was a highly overlooked area: inside their cabinets. Helping address pain points associated with disorganization and limited access to items in kitchens, bathrooms and other spaces in the home is ShelfGenie of Chicago North, which is now serving the community under local ownership.

Elk Grove, Ill. resident, Marc Levin, is the new owner of ShelfGenie serving Chicago North, north shore and the northern suburbs. Marc brings with him more than 30 years of experience in the hospitality industry. He worked for large hotel brands and spent the last 10 years as the VP of Hospitality for a nationally recognized casino hotel in Indiana. While looking for a business opportunity that would allow him more freedom, Marc’s passion for delivering excellent client service led him to the ShelfGenie franchise. After learning more about the company’s lifestyle-enhancing solutions and excellent track-record of client satisfaction, Marc bought control of the Chicago North territories in September, 2015.

“I am excited to further develop ShelfGenie’s presence in the local market and help clients solve the accessibility issues they are facing at home,” said Marc Levin, owner of ShelfGenie of Chicago North. “What people are quickly realizing is that by increasing their usable cabinet space by up to 50 percent with glide-out shelves, they are not only reducing physical and emotional stress by providing easy access to items, but also improving the appearance and value of their homes.”

ShelfGenie is the industry leader in customized cabinet shelving solutions. Designed to move in and out easily with just the touch of a finger, ShelfGenie’s glide-out shelves are strong enough to hold items up to 100 pounds and eliminate the need to kneel down and dig through cabinets for hard to reach items. Some of the company’s most popular storage solutions include pantry organization, base cabinet solutions that put all items within easy reach, blind corner solutions, and two-tiered pull out shelves, called risers, which fit under sinks and around drain pipes.

Overall, homeowners are spending more on organization. According to The Freedonia Group, the storage and organization industry is expected to rise four percent annually throughout 2017, making it a $9.4 billion industry. The demand is feeding growth of franchises such as ShelfGenie, which after its inception in 2000, now operates more than 160 franchise locations in 30 states and Canada.

Offering homeowners custom designed accessibility solutions with slide-out shelves that are personalized down to the millimeter to fit their cabinets, ShelfGenie has remarkably high customer satisfaction, with the highest Net Promoter Score (NPS) of 78 of any company in home improvement and even higher than such companies as Apple and Southwest Airlines.

“We improve how people live and enjoy their homes by carefully designing each glide-out solution to address their individual storage and organizational needs,” Levin added. “Our designers go to great lengths to understand each client’s lifestyle before customizing the shelving. Our clients tell us that interacting with the designer is a fun experience and memorable for having a solution tailored to meet their specific wants and needs. Every homeowner is different, there is no one-size-fits-all approach.”

For more information on ShelfGenie of Chicago North, call 888-663-3818 or visit www.ShelfGenie.com.