New Logo Part of Oswego School District 'Rebranding'

Oswego Community Unit School District 308 has unveiled a new logo as part of rebranding efforts.

The board of education approved the district logo at its Aug. 25 meeting. According to the district, the logo “incorporates the district’s goal of becoming world-class, as well as an eternal showcase of a unified effort to high achievement.”

District-wide rebranding efforts also include a new website and domain change, said Director of Communications and Public Affairs Brian Graves.

“As a district, we understand we serve not only Oswego, but the broader School District 308 community, which incorporates portions of Aurora, Joliet, Montgomery, Plainfield and Yorkville,” Graves said in a press release. “It is important we adjust our branding and messaging accordingly. It is also important to convey the idea we are striving to be a world-class district in everything we do.”

Graves said the district paid $2,500 for the new logo, designed by Minneapolis-based graphic designer Jim Lingenfelter. So far, there have not been any other costs associated with the rebranding, Graves said.

A districtwide committee comprised of staff, teachers and community members helped to select the final version of the logo. It was also selected for its compatibility with the look and feel of the new website set to launch by Nov. 1, Graves said.

The colors in the logo have meanings, according to the district. The gold represents an elevation of mind and generosity, the white represents peace and sincerity, the blue represents truth and loyalty, and the gray represents security, maturity and dependability. The earth inside the “O” in the 308 represents a world-class education and the ring represents encompassing future possibilities and the eternal commitment to learning, the district said.

Superintendent Dr. Matthew Wendt said the new logo is another step toward restructuring the school district to reflect a world-class education.

“I am very pleased with the logo and we recognize the importance of including every student, parent and citizen from all parts of School District 308. As the school district increases in student enrollment from all communities served, we look forward to additional changes to further enhance the entire system,” Wendt said.