Arts & Entertainment
Fans School Kanye West in Geography for Putting Chicago 'Pop-Up Store' in Northbrook
But online outrage over the location of the rapper's temporary weekend shop didn't stop the crowds of customers who came out Friday.
NORTHBROOK, IL — When Kanye West announced that one of his "pop-up stores" would be in Chicago this weekend, fans were naturally excited to have a brief chance to pick up merchandise connected with his The Life of Pablo album.
But some of that excitement faded when those same fans found out Chicago didn't mean downtown or any of the city's neighborhoods. In this case, Chicago meant the northwest suburbs. More specifically, it meant Northbrook Court mall in Northbrook.
As the realization set in that West set up a store to sell T-shirts and other items in an area that was more Kim Kardashian friendly than the rapper's old South Side stomping grounds, fans' faded excitement turned to social media outrage and snark:
Find out what's happening in Northbrookfor free with the latest updates from Patch.
@mnlamar packing my bags now!
— Vanessa (@vaduro) August 19, 2016
Kanye: Ima put the pop up shop in Chicago, looking at Southside locations. Kim: ......you mean northbrook? Ye: pic.twitter.com/bVHUQR5AIR
— Bears going 10-6 (@FlowsAndolini) August 19, 2016
Kanye should know better than to put the Chicago pop up shop in Northbrook I mean come on
— Anthony Silvestri (@asilvestri91) August 19, 2016
Northbrook Kanye... Really? You petty as hell
— arielle (@thefemalegzus) August 19, 2016
Heroes are humans too...but I'm sad Kanye confused Northbrook with Chicago...
— . (@sarahshlee2) August 19, 2016
@kanyewest Northbrook...really? So much for "South Side Kanye".
— Peace Is The Mission (@__midnightcity_) August 19, 2016
Not happy about Kanye opening the pop up shop in Northbrook. Come on man. You should've done this one for the city.
— Yesenia Betty Boop (@YesiOnAir) August 19, 2016
"Kanye don't care about the southside..." i whisper as i drive to northbrook
— paris michael. (@melaninjaclan) August 19, 2016
Kanye put a Chicago pop up shop in Northbrook. That Kardashian got some nerves man lol
— Ty... (@TYhsXsc__) August 19, 2016
RELATED: Yeezy Does It: Kanye West Opens 'Pop-Up Store' in Northbrook This Weekend
There were a few people who were happy with Kanye's decision to locate his temporary weekend store in the 'burbs, instead of the hustling, bustling big city. And some defended picking Northbrook as a savvy business move:
Find out what's happening in Northbrookfor free with the latest updates from Patch.
Everyone's mad Kanye's pop up is in northbrook closer to me
— jalynn (@jalynnpeters) August 19, 2016
Kanye saw potential in opening a pop-up shop in Northbrook after seeing how much Martin Shkrelli was willing to pay for that Wu-Tang Album.
— Steven Kluber (@StevenKluber) August 19, 2016
Kanye West not segregating his opportunities. He from Chicago, but he global. So Northbrook location no prob 4 me pic.twitter.com/GMnUEitld2
— VwzCorp (@VwzCorp) August 19, 2016
Kanye West is a genius lol. This man got 800+ out here in Northbrook paying 50+ for these Gildan shirts
— Matty Ice (@S0ySaucePapi) August 19, 2016
Those defenders might have a point, considering the lines that formed at the store Friday afternoon.
There's a huge line for Kanye West's popup shop at Northbrook Court outside Chicago. #kanyepopup #WTF? pic.twitter.com/eluFnCINj7
— Jake Counselbaum (@jakecbaum) August 19, 2016
The store will be open at the Northbrook Court mall, 2171 Northbrook Court, during the following weekend hours:
- 10 a.m. to 9 p.m. Saturday, Aug. 20
- 11 a.m. to 6 p.m. Sunday, Aug. 21
YOUR TURN: Do you think Kanye West was wrong to put his "pop-up store" in Northbrook? Share your thoughts and opinions in the comments section. Plus, take Patch's poll on the issue.
PHOTO: Kanye West performing in 2011. (Image via rodrigoferrari | Wikimedia Commons)
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