Northbrook Chamber Presents Marketing Trends Workshop for Women

Professional women, get insights into upcoming trends in digital and traditional marketing to ensure your business stays relevant and competitive. The Northbrook Chamber of Commerce kicks off its 2025 VOICE! Women in Business Workshop Series with Marketing Trends 2025: Staying Ahead of the Curve featuring social media and PR expert Katy Butler. The workshop will be held Tuesday, January 14 at First Bank Chicago in Northbrook.

The Northbrook Chamber's VOICE Workshop Series, sponsored by First Bank Chicago, brings together women professionals for in-depth presentations about topics including business planning, financing, marketing, personnel management and more. In addition, participants develop powerful connections with fellow entrepreneurs, managers, and other professionals.

Presenter Katy Butler has more than six years of social media strategy, online campaign work, digital marketing, content development and management, SEO website development and blogging, and image and video design. Her expertise includes experience creating, assessing and statistically analyzing surveys and data, A/B testing, SEO management and social analytics. She is proficient in Photoshop, Adobe Suite, Microsoft Suite, Prezi, Google Suite, Basecamp, Nation Builder, Word Press, online survey tools, Google Analytics, Facebook Business Manager, Ad Words, HubSpot, Hootsuite, with extensive experience with photography, grant writing, media communication, press releases, policy briefs, speeches and petitions.

"Inspiring true brand loyalty means transcending consumer expectations around the commodity itself,” notes Butler. “People care about so much more than just a product these days. In the digital world, we have to create a story and give a brand a voice that connects with their audience.”

The VOICE! workshop will be held at First Bank Chicago’s Northbrook office, 633 Skokie Blvd., on Tuesday January 14 beginning at 11:45 a.m. The event is open to all women professionals. Advance registration required. Visit https://bit.ly/VOICEJan2025 or call the Northbrook Chamber at (847) 498-5555 to register.