Community Corner
On March 21: 'PR Secrets From a Media Insider' at Orland Park Library
To show how to secure media coverage, Matt Baron draws on his nearly 40 years as a journalist and communications consultant
A longtime journalist and strategic communications consultant will hold a free workshop on Thursday, March 21st at the Orland Park Public Library, 14921 Ravinia Ave.
The session by Matt Baron is called PR Secrets From a Media Insider and begins at 6 p.m. The workshop will help individuals and organizations secure media coverage and develop communications that effectively connect with their intended audience.
Among other topics, Baron will discuss how to establish credibility and create productive long-term relationships with key decision-makers at news outlets. He will also provide a 10-page workbook that attendees fill out to begin developing immediately applicable public relations outreach efforts.
Find out what's happening in Orland Parkfor free with the latest updates from Patch.
To learn more and register for the session, visit https://tinyurl.com/PRSecretsMarch21.
The library’s phone number is 708-428-5100.
Find out what's happening in Orland Parkfor free with the latest updates from Patch.
It’s the first of Baron's three “PR Secrets” workshops in March. The others are on Wednesday, March 27 at the Nichols branch of the Naperville Public Library, 200 W. Jefferson Ave., and Thursday, March 28 at the Addison Public Library, 4 Friendship Plaza.
In the 90-minute workshop, Baron teaches the essential elements that have consistently helped him secure media coverage for clients, from not-for-profit organizations to companies spanning a wide range of industries. He draws upon his nearly 25 years as a journalist and over 15 years serving more than 150 clients through his public relations and strategic communications practice, Inside Edge PR + Media.
As a journalist, Baron’s work has appeared in dozens of publications, including Time, USA Today, the Chicago Tribune and the Daily Herald. For the Tribune, his work spanned local government, business features, breaking news and personality profiles.
Over the past 15 years, Baron has led more than 40 “PR Secrets” workshops that have helped people identify their organization’s legitimate news, as well as how to communicate it to their target audience so that they bolster their credibility and create relationships that result in additional media exposure.
His insights are also informed by eight years as a local elected official, a period when he was a vocal advocate for greater transparency with the public. Baron’s writing on effective public communications includes a recent column headlined `Influencing Public Perception With Proactive Videos’ in School Administrator, a national publication of AASA, The School Superintendents Association.
Baron is based in Oak Park and online at https://www.insideedgepr.com/. You can also find his Substack page here.
