Annapolis Officials Want Your Opinion On City's 'Visual Brand'

ANNAPOLIS, MD — Officials with the City of Annapolis want to hear from residents as they look to "evaluate the city's overall visual brand."

A roughly five-minute survey issued to the public includes questions ranging from one's familiarity with the city logo to how supportive they are of the city's rebranding consideration.

"We've heard from some residents that the City's current mark, which dates to the early 2000s, does not fully capture Annapolis' complex history," reads the survey.

"Additionally, our current logo was created before websites, social media, and digital communications became central to how cities connect with the people they serve. Today, it's difficult to reproduce consistently across screens and platforms, and it doesn't fully reflect the breadth and character of what Annapolis is today."

"This project is about making it easier for everyone to recognize trusted City information and to better understand all the ways Annapolis supports its community," it adds.

Residents have until June 22 to submit their feedback.

Below is a list of the questions included in the survey:

• How do you primarily connect with Annapolis?
• How long have you lived in the City?
• When you think of Annapolis, what comes to mind first?
• What qualities do you most associate with Annapolis as a city?
• How would you describe Annapolis to someone who has never been here?
• How familiar are you with our current City logo?
• How important is it that the new City identity honors Annapolis' 300+ years of history and heritage?
• How important is it that the new identity also feels relevant to who Annapolis is today and where it's headed?
• If you had to choose, where should the emphasis be for a refreshed City identity?
• When you receive or see official City of Annapolis communications — whether on a city bus, a recycling bin, a street sign, the City website, a social media post, or an official notice — how confident are you that it's easy to recognize them as coming from the City?
• How important is it to you that official City communications look and feel consistent — regardless of whether you're seeing them on a screen, a vehicle, a sign, or a piece of mail?
• What qualities should the City's visual identity and communications convey?
• Are there City or town logos from elsewhere that you admire? What do you like about them?
• How supportive are you of refreshing the City logo?
• Is there anything you'd want City leaders to keep in mind as they shape a new identity for Annapolis? This is your space — be as candid as you like.