Lights. Camera. ADDYs: Baltimore's American Advertising Awards

Baltimore’s community of advertisers, marketers and creatives gathered in person for the first time since before the COVID-19 pandemic at the historic Senator Theatre on Thursday, March 9 to celebrate the 49th Annual American Advertising Awards Show, presented by the American Advertising Federation of Baltimore (AAFB). The show marked a major milestone with the most ADDY awards ever presented in one season by AAFB.

The distinguished advertising industry event, which was produced by Jeremy Martin, creative director at Novak Birch, with the theme “Lights. Camera. ADDY®s” as a nod to the beautiful theater venue and the glamor of the red carpet and movie premieres. Thirteen Gold ADDYs and 97 Silver ADDYs were awarded to top agencies, production houses, and in-house marketing teams in the Baltimore region, with more than 240 local professionals in attendance.

“This year's event was a stylish relaunch for in-person events after two years of virtual celebrations. It was thrilling to roll out the red carpet and celebrate the creative excellence in our community,” said AAFB President Kathe Flynn. “Time and time again, Baltimore has proven to be a leading light in the advertising industry and this year was no exception.”

In addition to awarding 110 ADDYs, the event included “Last Looks,” an orange crush-inspired cocktail sponsored by Producers and delicious eats from Clark Burger. “Last Looks” is the call on set before filming begins and was the choice of libation for many guests before heading into the awards show. A portion of the proceeds from this event was donated to the AAF Baltimore Foundation Student Scholarship Fund.

Lights. Camera. ADDYs was sponsored by Producers, Clean Cuts: A Three Seas Company, Cerebral Lounge: A Three Seas Company, Noise Distillery: A Three Seas Company, Goodell DeVries, Indigo Ink, DCG ONE and Capitol Communicator.

Top honors included:

• Best of Show – Cinematography, Campaign: Sympatico Media, LLC for “TuneCore Unlimited” – TuneCore
• Joe Cahill’s Judges Choice – Virtual Reality: bully! Entertainment for “Face the Pitch” – Microsoft
• Shelby Georgis’ Judges Choice – Internet Commercial: Vandergrift Productions for “What is Art” – Baltimore Office of Promotion & the Arts
• Joseph Nother’s Judges Choice – Film, Media & Sound, Branded Content: Early Light Media for “Remarkable Legacy” – Smyth Jewelers

A complete list of all winners is below.

At the ceremony, the AAFB announced the recipients of its prestigious individual achievement awards:

• AAF Silver Medal Award presented to Andrès Zapata, EVP, strategy & founder at idfive
• AAF District 2 Patricia Martin Crystal Prism Award presented to Krystal Cotriss, creative manager at Barcoding, Inc.
• Lifetime Achievement Award presented to Allan Charles, chairman & chief creative officer at TBC
• Katherine Mahool Fowke Iconoclast Award presented to Diane Devaney, president at Devaney & Associates, Inc.

The American Advertising Awards competition is the industry’s largest and most representative competition—attracting more than 35,000 entries every year in local competitions. Gold winners at the local level move on to the district competition, competing with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia and Washington, D.C. A win at the district level earns a spot in the National American Advertising Awards Competition. National winners will be announced at the AAF’s conference, ADMERICA, on June 1-4, 2023 in St. Louis, MO.

Complete list of winners:

• bully! entertainment: ocV!BE Smart City - ocV!BE: Gold
• bully! entertainment: Face the Pitch - Microsoft: Gold
• GKV: We Got You - Competitive Comparison - SHEFIT: Gold
• GKV: Maryland Lottery - Boy Band - Maryland Lottery: Gold
• idfive: Colgate University 3rd Century - Colgate University: Gold
• Sympatico Media, LLC: TuneCore Unlimited - TuneCore: Gold
• Sympatico Media, LLC: TuneCore Unlimited - TuneCore: Gold
• Sympatico Media, LLC: TuneCore Unlimited - TuneCore: Gold
• Sympatico Media, LLC: TuneCore Unlimited - TuneCore: Gold
• TBC: Baltimore Banner Logo Design - The Baltimore Banner: Gold
• Vandergrift Productions: What Is Art - BOPA - Baltimore Office of Promotion & the Arts: Gold
• Vandergrift Productions: What Is Art - BOPA - Baltimore Office of Promotion & the Arts: Gold
• Viscul Creative: FreshDirect Sourced Campaign - FreshDirect: Gold
• ADG Creative: Analysis and Resilience Center - Analysis and Resilience Center for Systemic Risk: Silver
• Alexander & Tom: Capsugel Enprotect - Lonza: Silver
• Alexander & Tom: Saving Two Lives - Siemens Healthineers: Silver
• Alexander & Tom: Saving Two Lives - Siemens Healthineers: Silver
• Barcoding, Inc.: IntelliTrack Website - Barcoding, Inc.: Silver
• bully! entertainment: Game Day: Connected Experience - Microsoft: Silver
• Early Light Media: Pump Up El Sabor - Pati Jinch: Silver
• Early Light Media: Made In America, Baltimore - Go D: Silver
• Early Light Media: Remarkable Legacy - Arkay: Silver
• Early Light Media: Remarkable Legacy - Arkay: Silver
• Early Light Media: Cycle Gear - Revzilla: Silver
• Early Light Media: Cycle Gear - Revzilla: Silver
• Early Light Media: Remarkable Legacy - Arkay: Silver
• Eleven Peppers Studios: The Rainbow Wheel of Death - Eleven Peppers Studios: Silver
• Eleven Peppers Studios: The Rainbow Wheel of Death - Eleven Peppers Studios: Silver
• GKV: We Got You - SHEFIT: Silver
• GKV: No Yolks Consumer Website - Winland Foods: Silver
• GKV: Bounce Comparison - SHEFIT: Silver
• GKV: No Yolks. No Rules. - Winland Foods: Silver
• GKV: Valentine's Day - MZB: Silver
• GKV: Maryland Lottery – Quarterback - Maryland Lottery: Silver
• GKV: Maryland Lottery - Boy Band - Maryland Lottery: Silver
• GKV: Maryland Lottery - Home Run Riches - Maryland Lottery: Silver
• Groove Commerce: Increasing Email Revenue by 46% - Elmhurst Milked 1925: Silver
• Groove Commerce: Bringing Dippin' Dots Into eCommerce - Dippin' Dots: Silver
• ICF Next: The Efficient Home Magazine - Baltimore Gas & Electric (BGE): Silver
• ICF Next: Can you solve the Maze 2 Save? - Baltimore Gas & Electric (BGE): Silver
• ICF Next: Can you solve the Maze 2 Save? - Baltimore Gas & Electric (BGE): Silver
• ICF Next: The Efficient Home Magazine - Baltimore Gas & Electric (BGE): Silver
• ICF Next: The Efficient Home Magazine - Baltimore Gas & Electric (BGE): Silver
• idfive: Join For Good BPD Recruitment - Baltimore Police Department: Silver
• idfive: Iowa State University Website - Iowa State University: Silver
• idfive: UHart Start Strategic Action Plan - University of Hartford: Silver
• idfive: CMEDE 2021-2022 Report - Center for Materials in Extreme Dynamic Environments: Silver
• Marriner Marketing Communications: Hot Cold Hot Cold Hot Hot Hot Cold - Atlas Metal: Silver
• Marriner Marketing Communications: Hot Cold Hot Cold Hot Hot Cold Hot - Atlas Metal: Silver
• MGH: bb.q chicken rebrand - bb.q chicken: Silver
• MGH: SMBW/Johnny Rockets Collab - Santa Monica Brew Works: Silver
• MGH: Smyth Jewelers/Checkerspot Collab - Smyth Jewelers: Silver
• MGH: Smyth Jewelers/Checkerspot Collab - Smyth Jewelers: Silver
• MGH: Zapp's Sinfluencer Kit - Utz Quality Foods: Silver
• MGH: Fishing License Tinder Campaign - Brandt Information Services: Silver
• Mindgrub Technologies: Hain Celestial - Hain Celestial: Silver
• Mindgrub Technologies: AIGA Design Month - AIGA Baltimore: Silver
• Mindgrub Technologies: AIGA Design Month - AIGA Baltimore: Silver
• Mindgrub Technologies: AIGA Design Month - AIGA Baltimore: Silver
• Mission: Mission Reel - Mission: Silver
• Mission: Masquerade Gala - Gulfshore Playhouse: Silver
• Mission: Own The Unknown - Johns Hopkins University: Undergraduate Admissions: Silver
• Mission: Accepted Student Mailer - Johns Hopkins University: Undergraduate Admissions: Silver
• Mission: Holland - STX Field Hockey: Silver
• Mission: Product Launch - Nike Lacrosse: Silver
• Mission: You’ve Got Wild Neighbors - Maryland Zoo: Silver
• Mission: Formed for Fast - Evoshield: Silver
• Mission: Holland - STX Field Hockey: Silver
• Mission: You’ve Got Wild Neighbors - Maryland Zoo: Silver
• Mission: Formed for Fast - Evoshield: Silver
• Mission: Welcome to the Nest - Johns Hopkins University: Undergraduate Admissions: Silver
• Mission: Holland - STX Field Hockey: Silver
• Mission: Holland - STX Field Hockey: Silver
• Mission: Formed for Fast - Evoshield: Silver
• Percepto Studios: AMP Up - DAP Products, Inc.: Silver
• Planit: WITH CARE: HERO TV - Carefirst BC/BS: Silver
• Planit: PLANIT WEBSITE - Planit: Silver
• Planit: TORO STRIPING MOWER MICROSITE - THE TORO COMPANY: Silver
• Planit: THE PARK SCHOOL WEBSITE - The Park School: Silver
• Planit: CURIO WELLNESS WEBSITE - CURIO WELLNESS: Silver
• Planit: TORO SMARTYARD WEBSITE - The Toro Company: Silver
• Planit: TORO STRIPING VIDEO - The Toro Company: Silver
• Planit: CURIO CANNABIS WITHOUT COMPROMISE - CURIO WELLNESS: Silver
• Planit: CURIO ESSENTIALS BRANDED CAMPAIGN - CURIO WELLNESS: Silver
• Planit: CURIO EVERYDAY INTEGRATED - Curio Wellness: Silver
• Planit: CURIO EXCLUSIVE CAMPAIGN - Curio Wellness: Silver
• Planit: CURIO MEDICATED CHEWS CAMPAIGN - Curio Wellness: Silver
• Planit: CURIO MOVE LOGO - Curio Wellness: Silver
• Planit: GLEN-GERY PRINT CAMPAIGN - Glen-Gery: Silver
• Planit: WESTLAKE/ROYAL FORM-A-DRAIN PRINT - Westlake Royal Building Products: Silver
• Planit: WESTLAKE/ROYAL HOMEOWNER BROCHURE - Westlake Royal Building Products: Silver
• Planit: CAREFIRST "WITH CARE" CAMPAIGN - Carefirst BC/BS: Silver
• Planit: WITH CARE: HERO TV - Carefirst BC/BS: Silver
• Producers: Sagamore RyeTreat Sweepstakes - Sagamore Spirit: Silver
• Producers: Sagamore RyeTreat Sweepstakes - Sagamore Spirit: Silver
• Stanley Black and Decker: BLACK+DECKER kitchen wand launch - STANLEY BLACK & DECKER: Silver
• Stanley Black and Decker: IRWIN STRAIT-LINE Campaign - Stanley Black & Decker: Silver
• Stanley Black and Decker: DeWALT Toughsystem 2.0 Configurator - Stanley Black & Decker: Silver
• Stanley Black and Decker: LENOX Wave Edge Campaign - Stanley Black & Decker: Silver
• Storyfarm: Marketing Schmarketing - CakeBites: Silver
• Storyfarm: Big Cake Campaign - CakeBites: Silver
• Storyfarm: The Grooming Project - Andis Company: Silver
• Sympatico Media, LLC: TuneCore Unlimited - TuneCore: Silver
• TBC: “Live Local. Read Local” - The Baltimore Banner: Silver
• TBC: The Index Ep 3 "Holiday Happenings" - Visit Baltimore: Silver
• TBC: Baltimore Hospitality Campaign - Visit Baltimore: Silver
• TBC: Visit Baltimore Culinary Campaign - Visit Baltimore: Silver
• TBC: Baltimore Banner Brand Launch - The Baltimore Banner: Silver
• Viscul Creative: FreshDirect White Moustache - FreshDirect: Silver
• Viscul Creative: FreshDirect Brooklyn Delhi - FreshDirect: Silver