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Business & Tech

Lyft, Baltimore Bike Share Partner to Create Transportation Hubs

The rideshare company announces first of its kind partnership to support multi-modal transportation, unveiling five co-located stations

Lyft, the fastest growing on-demand transportation company in the US, in collaboration with the City of Baltimore and Baltimore Bike Share, today announced a multi-year partnership to create co-located transportation hubs in the city. The hubs will centralize Baltimore Bike Share with designated Lyft pickup and drop-off zones. The partnership is the latest in Lyft’s continued collaboration with cities to make connecting with Lyft and other transit options easier and more efficient.

“Lyft was founded with the mission to reduce individual car ownership and to redesign cities around people, not cars. These co-located stations will make it easier for people to get around Baltimore efficiently,” said Mike Heslin, Lyft’s Baltimore Market Manager. “Whether someone is taking a Lyft ride from the suburbs to the city and hopping on a bike around downtown, or taking a bike to one of these hubs and meeting a Lyft driver for a trip to the other side of town, the multimodal transportation future is very bright for Baltimore.”

The partnership is the first-of-its-kind for Lyft, following other successful partnerships with city governments and organizations around the country. Baltimore’s evolving multimodal transportation infrastructure, along with partnership-minded city leadership make this initiative ideal. These new transportation hubs will create a system based on access where individuals can choose a mode of transportation that is best for them at any given time.

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“This progressive agreement underscores our collective mission to support more accessible, convenient and reliable transportation systems across the city,” said Mayor Catherine Pugh. “This public-private partnership will help the city thrive by providing more sustainable mobility options.”

The three-year partnership will include five co-located stations and an in-app experience that will guide Lyft riders and bike share members to designated pick up zones in high-traffic areas. The co-located stations were selected based on transit destinations and popular attractions. Stations include: the Baltimore Visitor Center, National Aquarium, Shot Tower Metro, Harbor East and Hopkins Place.

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“Lyft’s partnership supports the growth and sustainability of the system infrastructure throughout Baltimore City,” said Michelle Pourciau, Baltimore City Department of Transportation Director. “This unique collaboration helps to address traffic congestion in Baltimore and represents our commitment for a multimodal city with fewer vehicles on our roadways.

To kick-off the partnership, both platforms are announcing special promotions and discounts for users. Lyft passengers can use code BBS2018 to get 50% off up-to 2 rides to- or from- any of the stations included in this partnership between now and February 28, 2018. Individuals will also be able to redeem promotional code Lyft within the Bike Share app for a free 1-month bike share membership. (To access, riders should register for a monthly membership then enter promo code Lyft at checkout.)

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