Old Bay Hot Sauce Sells Out On First Day

BALTIMORE, MD — Old Bay launched its latest product Wednesday, and it was so hot, it did not last long. After Old Bay Hot Sauce was listed for sale on McCormick's Old Bay website, it sold out.

"We are sold out but restocking soon," McCormick posted on the site.

Within 40 minutes of putting the product up for sale, the company announced it was out of hot sauce, a McCormick spokesperson told NBC News.

It also temporarily crashed the Old Bay website, The Baltimore Sun reported.

While Old Bay Hot Sauce was released exclusively online Wednesday, it will hit shelves for a limited time at several stores, according to McCormick: Acme, Giant, Food Lion, Martin’s, Safeway, Wegmans and Weis, among others, plan to sell the product.

A 10-ounce bottle has a suggested retail price of $3.49.

"Old Bay Seasoning and hot sauce go together like … Well, Old Bay and everything," Jill Pratt, an executive with McCormick, said in a statement. "Our fans are always super excited to share with us all the ways they’re using the seasoning and celebrating their love of Old Bay – from costumes and themed weddings to home décor and even tattoos. We can’t wait to hear what they think of our new hot sauce."