A. Bright Idea takes “Best in Show” at 2016 PRSA Best in Maryland ceremony

(Bel Air, Maryland – December 14, 2016) – A. Bright Idea Advertising and PR earned top honors at the 2016 Public Relations Society of America’s (PRSA) Best in Maryland Awards Gala, which took place recently at the Belvedere Hotel in Baltimore.

The PRSA Maryland Chapter awarded the agency “Best in Show” for its work with the U.S. Army National Guard’s Action Events Program – a national, integrated communications campaign developed to share the National Guard’s core values with high school students across the country and increase leads for local recruiters. To support the effort, A. Bright Idea provided oversight and coordination for the Bring Your ‘A Game’ to School program, which included more than 350 BMX shows at high schools across the United States throughout the 2015-16 school year.

The program provided local recruiters with direct access and engagement with school leadership, as well as students with a potential interest in enlistment. The Bring Your ‘A Game’ to School BMX performances featured high-flying stunts from professional talent, custom designed materials and promotional items geared towards collecting student leads.

The highest honor presented by the PRSA Maryland Chapter, the “Best in Show” recognition acknowledges the campaign with the highest total number of points from the judges in all submission categories.

The elite award came just after a special recognition of the agency’s Founder and CEO, Anita A. Brightman, APR, Fellow PRSA, for her contributions to the PRSA Maryland Chapter throughout her career, which set the tone for a night of success for the agency.

In addition to “Best in Show,” the National Guard Bring Your ‘A Game’ to School campaign received the Best in Maryland Award for the Integrated Communications category. A. Bright Idea also received the Award of Excellence for its development and execution of a television commercial for Stella Maris – a nonprofit, long-term care facility located in Timonium, Maryland. The 30-second video, developed by the agency’s in-house audio/visual production team for Stella Maris’ Simply Loving Life campaign, captures the spirit of life at the facility.

“We couldn’t think of a better way to round out our 20th year of serving a unique client base on the local, regional and national level,” Brightman said. “These awards are a true reflection of our team's diverse expertise, coupled with their unending passion, from the design of a logo to the execution of events nationwide, making our agency a valuable asset to our clients. We look forward to new opportunities and what our next 20 years will bring.”

With offices in Bel Air, Maryland, and Sonoma, California, the agency continues to support a broad range of clients in the government, commercial and nonprofit sectors.

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An award-winning advertising and public relations agency with locations in Bel Air, Maryland, and Sonoma, California, A. Bright Idea excels at identifying opportunities, generating ideas and executing customized solutions that deliver results for government, commercial and nonprofit clients. For more information on A. Bright Idea and its services, visit www.abrightideaonline.com or email info@abrightideaonline.com.

Cutline Photo 1: A. Bright Idea Founder and CEO Anita A. Brightman, APR, Fellow PRSA, displays the “Best in Show” award, the highest honor presented at the PRSA Best in Maryland Awards Gala.

Cutline Photo 2: Attendees at the PRSA Best in Maryland Awards Gala accept the “Best in Show” award on behalf of A. Bright Idea at the Belvedere Hotel in Baltimore.