Maryland Student-run Planning Team Brings its Biggest Annual Event to the National Conference

Want to learn how public, social and private sector organizations operate through quality relationships with their stakeholders?

The Seventh Annual Grunig Lecture features a discussion on how the organization can improve overall performance by listening to and interpreting specific stakeholder expectations. At the event, Toni Muzi Falconi, Senior Counsel of Methodos spa, presents three key ideas:

• Learn how to integrate thinking, listening and reporting practices.
• Learn how organizational communication infrastructure must change to address global stakeholder relationships.
• Learn how to govern global stakeholder relationships.

The Grunig lecture is an University of Maryland annual networking event that helps build relationships between students and professional communities, as well as features notable keynote speakers. Students will have the chance to listen to the University of Maryland’s Professor Emeriti, Lauri and Jim Grunig’s commentary and discussion during the Q&A session at the end of Muzi Falconi’s speech.

“Listening is more than 50 percent of the process,” Muzi Falconi said. “If I know what to expect and when from my key stakeholder publics, it is likely that will influence us on how to prepare for stakeholder reactions and behaviors.”

The seventh annual Grunig lecture will be held at 11 a.m., Oct. 12 and hosted by the PRSSA 2014 National Conference, in Washington, D.C., at the Omni Shoreham Hotel.

Students must register for the conference at bit.ly/1u4GjIn

Also, tweet @gruniglecture for more surprising deals!

In case you missed it, last year’s Grunig Lecture focused on ethics as culture. Watch the whole address below: