77kids: Back-to-School Shopping for Children who love Fashion & Fun

Three weeks.

Back to school.

Enough said.

Insert happy dance, face, song, etc. here.

While pencils, pens, markers, crayons, and glue are all staples for the back-to-school hoopla, a cool wardrobe is just as important.

My son, Kaden, and I visited the newest 77kids by American Eagle store at The Mall in Columbia this last Friday. 77kids is only a few stores down from its parent store, American Eagle. It was easy to spot thanks to the rock star window display, a set of drums at the entrance, and a warehouse-styled sign greeting customers at the entrance.

The store manager took us on a tour and explained the store layout. 77kids carries girls, boys, toddler girls, toddler boys, and baby. The older groups are in the front, and the younger groups are in the back of the store. It was easy to distinguish where we needed to go. The floor plan was very open and there was not a lot of clutter. If you have a small child in a stroller, you would easily be able to maneuver through the aisles without bumping into a rack.

Before we started shopping for items, the store manager showed us the interactive photo booth and look finder. The photo booth wasn't the only thing that kept us busy. The store has all kinds of excitement—a lounging area, a bean-bag toss, a chalk board, lollipops— to keep your child entertained while you attempt to shop...for them of course.  

Eventually, we picked out a few items for Kaden to try-on. Much to my surprise, he was very decisive about the shirts he wanted. He had already seen it online and liked the bold colors.

It took a little getting used to the pricing in the store. A few of the items were a bit pricey for my liking, but from what I've learned, this is normal for quality clothing. You can call me frugal. I don't mind.

I am not a huge fan of trying clothes on in the store. I pretty much know what works for my body and what will fit. However, the stores that I shop in do not have these cool dressing rooms like 77kids. There is a peep hole on one of the dressing room doors so that a child can call their parent over to take a look. This is perfect for privacy, and a child who is shy. 

Kaden walked away with two shirts that are rather stylish if I do say so.

Looking to save? From now until August 28, 2011, you can print a coupon to save 50% on one regularly priced 77kids item, in-store only, at the Times Square, The Mall in Columbia, or Westfield Trumbull locations.

 77kids is not just a store, it's an experience. It's about time children have a store that maximizes their attention span and caters to their fashion wants/needs. Your child(ren) will beg you to go to this store. It's a win-win situation. 77kids is where everyone can 'Be a rock star'.

Disclosure: 77kids provided us with a gift card toward our purchase. The opinions and views are our own. We absolutely love this store. 

images courtesy of 77kids.com