Neighbor News
Bob Lucido and Cal Ripken, Jr. announce new marketing partnership
Multi-year partnership to include multi-faceted ad campaign featuring Ripken, focusing on hard work, teamwork, experience and integrity
Baltimore, Md. – The Bob Lucido Team of Keller Williams Integrity today announced a new marketing agreement with Hall of Famer Cal Ripken, Jr. The multi-year partnership will include a comprehensive, creative advertising campaign featuring Ripken. The advertising campaign will include TV, radio, print, digital, and outdoor elements to be unveiled in the coming weeks. The first TV spots will begin airing in the Baltimore metropolitan area beginning on June 18, 2015 and can be viewed online at: http://www.BobLucidoTeam.com/BobAndCal.
“We are thrilled to partner with such an iconic figure as Cal Ripken, Jr. who shares the same values and commitment as our leading real estate services team,” said Bob Lucido. “We hope everyone enjoys our new advertising campaign as it reinforces our shared commitment to the principles of hard work, teamwork, experience, and integrity. We pride ourselves on those principles every day at The Bob Lucido Team as we work to serve our clients, just as Cal upheld those same principles every day on the playing field.”
Ripken, who played 21 seasons with the hometown Baltimore Orioles said, “I have had the pleasure of knowing Bob for a number of years and when he brought me the concept of the campaign, I thought it was a fun and creative. As a Maryland native, I am honored to be working with such a successful and highly respected Maryland company.”
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The new advertising campaign coincides with the ongoing growth of Bob Lucido’s Team across Central Maryland. With offices currently located in Howard and Carroll Counties, Bob Lucido will soon open a third office in Baltimore County to serve an ever-growing client base across the region. Bob Lucido is the proud leader of the #1 Keller Williams team in the world and was recently named Keller Williams Top Luxury Homes Agent and Best Real Estate Agent in Howard County.
In support of the new advertising campaign, The Bob Lucido Team of Keller Williams Integrity will host a social media contest to celebrate homeownership in Maryland. The #HomeWithBobAndCal campaign will be shared across Facebook, Twitter, and Instagram to allow Bob Lucido’s team to celebrate successful home buyers and sellers across Maryland. Fans are encouraged to share a photo of their favorite spot at home using the hashtag #HomeWithBobAndCal. All participants will be entered to win a Home Plate Prize Pack from Cal Ripken, Jr. For more information on the contest, visit http://www.BobLucidoTeam.com/BobAndCal.
Find out what's happening in North Baltimorefor free with the latest updates from Patch.
About The Bob Lucido Team:
The Bob Lucido Team of Keller Williams Integrity is an award-winning team of experienced real estate professionals specializing in buyer and seller representation in the Baltimore and Washington Metropolitan regions. Led by Bob Lucido, who has sold over 28,000 homes with his sales teams throughout his impressive 39-year career, the team is comprised of 55 full-time agents and 15 full-time staff members, with offices in Howard County and Carroll County. As the #1 Keller Williams team in the world, Bob Lucido’s team is honored not only to provide exceptional real estate services, but also to demonstrate an unwavering commitment to serving the Maryland community they proudly call home. For additional information, visit www.BobLucidoTeam.com.
www.BobLucidoTeam.com --- https://www.Facebook.com/BobLucidoTeam --- https://Twitter.com/BobLucidoTeam