Gummy Bear Commercial Filming at Jerusalem Mill

Along a walkway at Kingsville's is a small blue sign that reads, "This site scheduled for filming May 11-12. Please plan to visit other areas of the park on these days." 

Behind it were dozens of people—men, women and a smattering of children. Many were hauling film equipment, moving lights or setting up tents. Others were reading or chatting at picnic tables. 

When asked what was being filmed, a worker smiled and responded, "A gummy bear commercial." 

Several of the on-site workers carried Haribo branded folders and a large display of Haribo Gold-Bears Gummi Candy rested inside of a general store stage set. Founded in Germany in 1920, Haribo is the world's largest manufacturer of gummy and jelly candy.

A representative of TBC, a Baltimore-based advertising agency and public relations firm, informed Patch that the filming was not open to the public. 

The TBC website features several advertising campaigns for companies ranging from Smart Balance Buttery Spread to The Wall Street Journal. At least two Haribo television commercials, previously produced by TBC, can be watched here.