HIRE AN OWL: TEMPLE UNIVERSITY CAMPAIGNS FOR STUDENTS' CAREERS

Recruiting students with a take-charge attitude. Developing robust regional employer networks and job prospect pipelines. Involving graduates in career readiness efforts. From acceptance to alumni status, Temple University is committed to preparing students for the real world and positioning them for success. And in an unprecedented career [services] move in the lead-up to graduation, the school is confidently campaigning for students’ futures.

Via print, digital, and out-of-home advertisements in the greater Philadelphia area, a candid new University brand campaign – ‘Hire an Owl’ – features the journeys of outstanding Temple students, and issues a direct call-to-action to the region’s employers to hire them for internships and jobs.

“It’s our mission to prepare each and every student for all aspects of professional life, and we take a very personalized approach,” said Rosalie Shemmer, Senior Director, Temple University Career Center. “Large-scale career fairs are replaced with intimate networking events where alumni serve as mentors, and employers meet with students one-on-one. The new ‘Hire an Owl’ campaign is a clever extension of that ideology – we’re publicizing individual, in-progress student success stories, and there’s potential to directly impact career placement.”

Building on Temple’s ‘Take Charge’ brand narrative, ‘Hire an Owl’ was developed by local branding agency 160over90 to show corporate leaders that hiring a Temple grad could be their best investment yet.

“Traditionally, college career marketing means trotting out the latest graduation rates and statistics. We’re flipping that notion on its head by launching a campaign that showcases Temple’s career services strengths through the lens of student accomplishments, shared proudly and publicly throughout the Philadelphia market,” said Brendan Quinn, Creative Director at 160over90. “We always say it’s better to show than tell with marketing. And these students show how determined, tenacious, and ready Owls are when they enter the workforce. With a number of Temple grads here on staff at 160over90, we can testify to that.”

Among the featured students are Takoma Park natives Alex Monsell (‘16) and Connor Rattey (‘17).

Rising senior Alex Monsell is currently a summer intern at the Utah Festival of Opera & Musical Theatre. A theater major with a concentration in acting, Alex came to Temple University with a long-term goal to eventually run a theater company that’s engrained in the surrounding community. During his time at Temple and in Philadelphia, Alex has experienced firsthand the benefits of performing in a city that embraces the arts.

Additionally, Connor Rattey is a finance, risk management and insurance major at the Fox School of Business with a minor in Corporate Social Responsibility. During the fall 2014 semester, Rattey co-founded the Temple chapter of MoneyThink, a national organization that trains college mentors to teach financial literacy topics to inner-city students. More, having competed for a chance to intern at Goldman Sachs, Rattey earned an internship at the company’s Salt Lake City office. With his passion for educating others and making an impact on sustainable business practices, Rattey hopes to start a career in Philadelphia to help continue its movement toward “going green.”

For details on Temple’s ‘Hire an Owl’ campaign, visit temple.edu/takecharge.

ABOUT TEMPLE UNIVERSITY

Temple University is experiencing incredible momentum thanks to its diverse, driven and motivated students, faculty and alumni. Powering the university’s ascent are innovative approaches in admissions and affordability; a campus transformation; plentiful creative and research opportunities at both the undergraduate and graduate levels; rigorous academic programs; an indelible bond with the city of Philadelphia; and groundbreaking work in science, research and technology. Temple is home to 38,000 students, is the fifth-largest provider of professional education in the U.S., and offers more than 400 academic programs in 17 schools and colleges on nine campuses. Temple’s influence extends around the globe, with longstanding campuses in Tokyo and Rome; programs in London, Beijing and other locations; 150 partnerships with international universities; and nearly 300,000 living alumni. In addition, students on Main Campus hail from more than 100 countries.

ABOUT 160OVER90

A branding and creative services agency with offices in Philadelphia, Newport Beach, CA, and Gainesville, FL, 160over90 has vast experience generating results for nationally recognized brand leaders. 160over90’s client roster spans consumer brands, among them Nike, Godiva, Under Armour, American Eagle Outfitters, and Ferrari North America; professional sporting teams including the Philadelphia Eagles, Miami Dolphins, and Los Angeles Angels; and an esteemed roster of higher education institutions including UCLA, University of Virginia, University of Oregon, University of Wisconsin, and the University of Florida. Services range from the development of single creative pieces [print collateral, packaging and websites] to institution-wide image and rebranding campaigns. http://www.160over90.com.