PLNT Burger To Open With Free Burgers In Brookline: MA Cheap Eats

BROOKLINE, MA — A new plant-based restaurant is set to open with a powerful ownership group that includes the co-founder of Honest Tea and board chair of Beyond Meat.

PLNT Burger, the plant-based, fast-casual vegan restaurant, will open its first Boston-area brick-and-mortar location on Dec. 11. The restaurant is situated within Coolidge Corner at 297 Harvard Square, in Brookline.

Opening at 5:30 p.m. that day, PLNT Burger co-founders Spike Mendelsohn, Seth Goldman and Jonah Goldman will be on hand to meet customers, and the restaurant will also offer the first 100 people a free cheeseburger.

There will also be free samples, PLNT Burger merch, special prizes and a DJ.

People across the northeast may be familiar with PLNT Burger, as select Whole Foods Market, including two in Massachusetts, have locations operating inside the stores.

PLNT Burger is known for its signature smash-style burgers, fries and shakes, featuring takes on classic burger staples and other offerings like chicken sandwiches, chili and more. Popular side items include crispy herbed fries, crispy green beans, and wavy sweet potato fries alongside oat milk-based milkshakes.

The Coolidge Corner location will feature an oversized mural painted by Boston artist Mark Grundig. The mural features a map of Coolidge Corner, something that's been in the works since June.

"Working closely with Mark, we’ve crafted a mural that captivates the essence of who we are as a company, is visually compelling and serves as a heartfelt tribute to our new community," said co-founder Jonah Goldman.

PLNT Burger is co-founded by Spike Mendelsohn, Seth Goldman and Jonah Golodman.

Mendelsohn is a celebrity chef and the chairman of the DC Food Policy Council. He trained under some of the most prestigious chefs and restaurateurs before founding several fast-casual concepts.

Seth Goldman is the co-founder of Honest Tea and chair of the board at Beyond Meat. Jonah Goldman is an entrepreneur and environmental activist with a background in the natural food industry, regenerative agriculture, compostable packaging and fighting food waste.