BBB Announces New Chief Officers

Better Business Bureau Serving E. MA, ME, RI & VT (BBB) announced the appointment of two new leadership roles, the promotion of Paula Fleming to Chief Marketing & Sales Officer (CMSO) and Deanna Liberti to Chief Customer Officer (CCO) for BBB.

As CMSO, Fleming is responsible for all marketing and sales initiatives for BBB. As CCO, Liberti is responsible for providing a cohesive vision across all methods of customer contact between staff, businesses, people and the community.

Previously, Fleming served as Vice President of Communications, Marketing & Sales and has been with BBB for thirteen years. Liberti was previously Vice President of Operations and has been with BBB for fifteen years.

“Paula and Deanna each have an unparalleled passion and commitment to BBB's mission to be the leader in advancing marketplace trust,” said Kevin J. Sanders, President & CEO, BBB. “Deanna and Paula contribute in making our community a better place.”

Paula Fleming will continue to oversee both the Communications and Sales teams, ensuring the growth and development of BBB through new outreach campaigns, and Accredited Business acquisition.

Deanna Liberti, an accomplished leader of BBB’s Operations department, will continue focusing on quality data content, training initiatives, retention, and providing exceptional customer service to the community.

ABOUT BBB: For more than 100 years, Better Business Bureau has been helping people find businesses and brands they can trust. In 2015, people turned to BBB more than 172 million times for BBB Business Reviews on more than 5.3 million businesses, all available for free at bbb.org.

The Council of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico, as well as home to its national and international programs on dispute resolution, advertising review, and industry self-regulation. BBB Serving Eastern Massachusetts, Maine, Rhode Island and Vermont was founded in 1920.