Nickerson to Discuss Social Media Benefits for Small Businesses At BRAGB "Business Toolbox Learning Series"

The Builders and Remodelers Association of Greater Boston (BRAGB) will continue its “Business Toolbox Learning Series” on March 16th at Embassy Suites in Waltham, MA. The event will feature speaker James Michael Sama, Social and Digital Marketing Manager at Nickerson, an award-winning, Boston-based communications agency. Founded by Lisa Nickerson, the group partners with leading architecture, engineering, and construction companies to deliver integrated communication strategies. The presentation will provide valuable insight into effective techniques for increasing social media engagement with prospective clients and building a strong brand online.

During the workshop, Sama will share Nickerson’s expertise in digital marketing and discuss the importance of social media in today’s business landscape. His presentation will identify the top social networks and their demographics, and recommend the best strategic methods for engaging on each platform. In his role at Nickerson, James helps businesses implement social media strategies to increase brand awareness, elevate their social presence online, and drive more revenue. Sama is also a nationally recognized speaker on the topics of social media, leadership, and self-development and has been featured in media outlets such as The Huffington Post, Fox News, and CNBC.

“BRAGB membership represents the most skilled builders and remodelers in Greater Boston, and we are excited to partner with them to help build their awareness online - particularly in the social media sphere,” said Nickerson. “To complement their respective skillsets and capabilities, the Nickerson team has been working alongside BRAGB to promote the association and its members in recent months. This Business Toolbox Learning Series presentation offers a tremendous opportunity to further educate business owners on ways they can grow their organization, network with other members, secure new business, and position themselves as thought leaders in the marketplace.”

The BRAGB Remodelers Council, which organized the series, promotes the benefits of remodeling homes through consumer tools and newsletters, and utilizes additional resources of BRAGB’s affiliate at the National Association of Home Builders (NAHB). As the leading trade association for building and remodeling in Massachusetts, BRAGB will continue to offer classes in the Business Toolbox Learning Series throughout the year. Future subjects will include financing, legal issues, staffing, contracts, insurance, permitting, and more.

“The Business Toolbox Learning Series gives our members the opportunity to acquire additional skills that will help them build a successful business model and increase their profits,” said Lorraine DeVaux, Chief Executive Officer of BRAGB. “Through our extensive work with Nickerson over the past six months, their team has demonstrated invaluable expertise in social media and public relations, and has helped BRAGB and our members become more active and engaged on social media. We are excited to feature them as a presenter in this series and offer our members the opportunity to learn tactics to optimize their social media presence, as we have.”

Admission into the event is free for BRAGB members and $20 for non-members. For more information about BRAGB, or questions on how to become a member, please visit www.bragb.org or contact Lorraine DeVaux at 781-809-2101 or lorraine@bragb.org.