Wild Child Moves

Wild Child is now closer to Arlington Center.

As of July 20, the children's clothing and gear store is located at 5 Medford St. from its former location on Mass Ave. attached to Isis Parenting.

"The change in location is expected to increase accessibility and convenience for local customers," said new owner Lauren Gogolak.

Wild Child will continue to stock longtime best-sellers like Uppababy strollers and Sunshine Kid car seats, but the store's recently expanded clothing and gift selections include locally made kids fashion labels like Laughing Out Loud and Lizzy Loo, the latter featuring hand-dyed garments with Boston-themed appliqués like lobsters and Red Sox baseballs that are made in Acton.

 "We view these partnerships with other Boston area businesses as a wonderful way to embrace our store's sense of community, and to collectively generate awareness for these great brands that are emerging in our area," said Gogolak. "Our customers also appreciate the benefits of buying locally made goods from an environmental perspective - not to mention the clothes are absolutely adorable."

In coordination with its grand re-opening, Wild Child is launching a customer referral program, offering a one-time 20 percent off discount to any customer that refers a friend or family to the new store location.