BOSTON - To kick off the New Year, Boston-based brand strategy and creative agency Forge introduced their commitment to a new mission and brand positioning in a unique and personal way. The agency had all employees create a custom pair of NikeID sneakers. The only stipulation? The custom kicks had to include the word ‘move’ in a nod to the agency’s new mission and positioning platform.
According to Forge CEO Harry Chapin, “We’d been talking so much about the concept of ‘Move’ over the past few months that the custom sneaker idea just felt like a natural extension of the idea and a cool way to kick it off officially.”
Chapin further explains the concept of Move, “Forge is a brand-building company that does many things. But in the end, we do one thing. We move.
Find out what's happening in Back Bayfor free with the latest updates from Patch.
Our job is to move consumers, move our clients, and move each other.”
Forge’s Chief Creative Officer Rob Stewart described the agency's new mission simply as, “We move people to believe in brands, and brands to believe in people.”
Find out what's happening in Back Bayfor free with the latest updates from Patch.
The subsequent photo shoot taken by Associate Creative Director Andy Riley captures the team at Forge and their new shoes moving in a variety of creatively expressive ways.
Forge is a Boston-based brand-building agency driven to build business for consumer, education, and technology brands by leveraging insight, ideas, and culture to constantly move people to action. Services include brand strategy, market research, creative campaign development, content creation, media planning and buying, and video production. Forge clients include the Isenberg School of Management at UMass, Cisco, Harvey Building Products, Johnson & Wales University, and Spaulding Rehab Network. For more information: forgeworldwide.com or @forgeworldwide.
-30-
