Neighbor News
Local Meal Kit Names Katerina Cronstedt of Belmont Chief Marketing Officer
Belmont Resident Joins Just Add Cooking to Support Its Growth
Just Add Cooking, the only local meal kit serving Greater Boston with fresh ingredients locally sourced from New England, announced today that Katerina Cronstedt of Belmont has joined the company as Chief Marketing Officer.
Cronstedt will support Just Add Cooking’s growth by implementing new marketing strategies and strengthening Just Add Cooking’s visibility and engagement in the region.
Cronstedt brings more than 15 years of experience in brand management, innovation, and corporate leadership to the role. In 2013, she established Moscow’s first dinner kit delivery company, which was later sold to a leading competitor.
Find out what's happening in Belmontfor free with the latest updates from Patch.
A report from Packaged Facts places the meal kit delivery market at $5 billion in sales and projects robust growth in the coming years, further disrupting the industry and shifting even more market share from grocery stores and take-out restaurants.
“Just Add Cooking is a growing pioneer in the meal kit market, and we plan to have a clear voice in coming market transformations,” said Just Add Cooking CEO Jan Leife. “We have ambitious goals and are looking forward to working with Katerina to expand our reach and make an even bigger statement about locally sourced food and sustainable delivery chains.”
Find out what's happening in Belmontfor free with the latest updates from Patch.
“I have great respect for companies that work in the challenging field of perishable goods and I am very impressed with what the Just Add Cooking team has built,” said Cronstedt. “I am very excited to join a company with such disruptive impact and potential.”
The mother of three, Cronstedt is passionate about making it easier for families to cook healthy dinners at home and teaching children about the importance of nutritious food. She lives in Belmont with her husband, Carl, and three boys.
About Just Add Cooking
Just Add Cooking – the only local meal kit serving Greater Boston with fresh ingredients locally sourced from New England farmers, fisherman and artisans – is dedicated to nourishing the communities it serves. The company’s steadfast commitment to sustainability and freshness includes minimizing the minutes and miles the ingredients travel, same-day packing and delivery by car or bike, and new, eco-friendly packaging with recyclable paper liners and frozen water bottles instead of gel packs. New customers can try their first box for just $59. Sign up at justaddcooking.com. Follow Just Add Cooking on Facebook @JustAddCooking and Instagram @addcooking.
