Attleboro’s Jenny Heverly Heads to Las Vegas to Represent Massachusetts at Mrs. America 2025

Jenny Heverly—a proud Attleboro resident, mother of two, entrepreneur, and the reigning 2025 Mrs. Massachusetts—is preparing to step onto the national stage next week at the Mrs. America Pageant in Las Vegas. But for Heverly, the spotlight is more than a personal triumph—it’s a platform to amplify a mission that is deeply personal and urgently needed: helping mothers heal.

Heverly is the founder of The Healing Mother Project, a growing movement and platform dedicated to supporting women navigate loss, postpartum struggles, and the silent battles that often come with motherhood. Through honest storytelling, community resources, and advocacy, her message is clear and powerful: women don’t fade when they become mothers—they evolve.

“Motherhood is beautiful, but it can also be very lonely,” says Heverly. “Too many women are suffering quietly, feeling like they’ve lost themselves in the process of becoming everything to everyone else. I want to help them find their voices again—and remind them they haven’t disappeared. Healing doesn’t mean going back to who you were before—it means embracing who you are becoming, even in the mess, the grief, and the chaos.”

She continues, “I’m incredibly honored and excited to use my Mrs. Massachusetts platform to shine a national spotlight on these issues. The Mrs. America stage gives me a powerful opportunity to speak for the women who feel unseen, to break the silence around postpartum pain, loss, and identity struggles—and to show that healing is possible, even in the hardest seasons of life.”

Heverly’s own evolution is one of remarkable resilience and reinvention. After giving birth to her second child, she found herself searching for healing—physically, emotionally, and mentally. That journey led her to discover Electro Muscle Stimulation (EMS) training, a whole-body workout that uses a wearable device and electrical impulses to help build strength, tone muscles, improve endurance, boost metabolism, and more. The transformation sparked something bigger. Today, she’s the proud owner of an EMS To You mobile fitness franchise that helps others—especially mothers—reclaim their bodies, strength, and self-worth.

“EMS To You started as part of my own healing journey, but it’s become so much more,” Heverly says. “I created it to meet people where they are—literally. As a mom, I know how hard it can be to find time for yourself, let alone your health. This mobile approach gives busy people, especially women and mothers, the chance to rebuild their strength, energy, and confidence on their own terms. It’s about showing up for yourself again—and knowing that’s not selfish, it’s necessary.”

Through both The Healing Mother Project and EMS To You, Heverly is creating safe spaces for women to talk about what happens after the baby arrives, and after the world stops checking in. Whether it’s grief, depression, identity loss, or physical recovery, she believes healing should never be a lonely road.

“Jenny is everything the Mrs. America platform celebrates—elegance, determination, and meaningful impact,” says Heverly’s best friend and founder of EMS To You, Vanessa Barnett. “As she steps onto the national stage, she carries with her not just the hopes of Massachusetts, but the spirit of modern motherhood and the power of personal transformation.”

The Mrs. America pageant takes place on Wednesday, August 27 at the Westgate Resort and Casino in Las Vegas. It will feature the most accomplished married women from all 50 states and Washington, D.C. competing for a chance to go on and represent the United States at the Mrs. World competition.