Boston|Local Event
New Balance Football House: Boston Run Club, Community Programmes & Tournament Weekend
Event Details
WHAT: New Balance is bringing the football energy to Boston with a three-day Football House activation at The TRACK at New Balance. The immersive experience celebrates football culture through live skills clinics, tournaments, and community programming. Media will have access to capture athletes competing, community members engaging in skills challenges, customization activations, and live performances. All events are free and open to the public.
WHO: New Balance, Boston SCORES, Soccer.com, friends, family and members of the Boston community.
WHEN: Friday, June 12 – Sunday, June 14 | 12:00-6:00 PM ET Daily
WHERE: The TRACK at New Balance 91 Guest Street Boston, MA 02135
MORE INFO: Full schedule for each day can be found below.
- All Day, Everyday – Come try on a pair of New Balance cleats and put them to the test with skills and drills, speed challenge, shootout challenge, and 1v1 challenge. Plus, gaming lounge, photo moments, food, and music.
- Saturday, June 13
- 8:30-10:30 AM ET: NB Run Club (Invite Only) – 5K-mile run to/from New Balance Football House. Registration is required. Attendees will be gifted New Balance Ellipse.
- Sunday, June 14
- 11:30-12:00 PM ET: Media/Influencer Soccer Skills & Drills (Invite Only) – Join us to try on New Balance cleats and run through skills and drills. Attendees will be gifted a pair of New Balance cleats.
- 12:00-1:30 PM ET: Boston SCORES Community Event – Bring the biggest global football fans in your life to cheer on athletes from Boston SCORES as they participate in a skills & drills clinic.
- 2:00-6:00 PM ET: Soccer.com Tournament – Cheer on athletes from around New England as they participate in a mini teams tournament. Enjoy gametime food, popcorn, and DJ with your family and friends.