The Pepsi Challenge

The Pepsi Challenge returns – and it's coming to Boston!

PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.

Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.

Now, fans in the Boston area will have the chance to take the famous challenge. And this time there's even more flavor on the table – with attendees putting Pepsi Zero Sugar Wild Cherry to the test too.

HERE ARE THE DETAILS:

• What: Boston University

• Date: September 4
• Time: 5:00 PM – 8:00 PM
• Location:
• First Week of Classes: 285 Babcock Street, Boston, MA 02215
• Men's Soccer Game at Nickerson Field: 32 Harry Agganis Way, Boston, MA 02215
• Tickets Needed: No

• What: UMass Lowell First Week of Classes

• Date: September 5
• Time: 12:00 PM – 6:30 PM
• Location: 322 Aiken St, Lowell, MA 01854
• Tickets Needed: No