Braintree Cooperative Bank Hires New Marketing Director

The following is from Braintree Cooperative Bank:

Braintree Cooperative Bank on May 23 announced the addition of Jeannette C. Travaline to its management team. Travaline joins the Bank as Director of  Marketing and Community Relations, responsible for extending the Bank’s reach with both small business and individual accounts.

Travaline was most recently SVP Sales and Marketing for South Coastal Bank where she established the well-regarded Dynamic Divas program. More than 200 women participated in the program during Travaline’s tenure, which offered programming designed to inspire, empower and energize the women-led workforce. Aside from significantly growing the bank’s small business clientele, Travaline instituted a Junior Board of Directors at South Coastal.

According to Braintree Cooperative Bank President Paul Pecci, “We’re fortunate to have such a strategic and visionary leader join our team.” Pecci continued, “Jeannette understands local banking and the importance of the commitment to Braintree and our neighboring towns. I’m confident her support will lead us to better serve the members of our community.”

A veteran banking professional, prior to South Coastal Bank Travaline served in senior roles at Randolph Saving Bank, Avon Cooperative Bank and Boston Federal Savings Bank.

She completed the Business Management Program at Katherine Gibbs School and attended Framingham State College. She has also participated in a number of certification programs including the ABA Manager Program at Fairfield University, Communications for Business at the Institute of Financial Education, and Principals of Marketing through Newbury.

Travaline is an active member of the South Shore Chamber of Commerce, Women’s Business Connection.  She currently is a member of the Board of Directors for DOVE and is a past President of the Randolph Lions Club.