British Clothing Company Superdry Coming To Braintree

BRAINTREE, MA — Just weeks after the opening of Irish retailer Primark, the South Shore Plaza is preparing to welcome another European clothing company.

A new store from British-based Superdry is in the works and is located on the first floor of the plaza. The store is a fusion of Japanese graphic, vintage Americana, with the values of British tailoring, according to the South Shore Plaza website.

Superdry's first store opened in London in 2004. The Braintree location is scheduled to open Aug. 21, according to the mall.

Image Credit: Dan Libon