New Kid's Wear Store Opens at South Shore Plaza

Brought to you by the founders of The Children’s Place, Ruum is the new destination for kids clothing, footwear and accessories. Launching this spring, Ruum (pronounced “Room”) offers head to toe outfitting, exceptional quality, and great value. 

Join Ruum at its newly-opened 21 stores and online at www.ruum.com for the Grand Opening March 22-24. A store opens today at the South Shore Plaza in Braintree.

Enjoy surprise promotions, fun activities for kids, and free giveaways all weekend long.  During the Grand Opening, Ruum will also kick off a month-long sweepstakes with daily winners and the grand prize of a $2000 Ruum gift card.   Event promotions will include great deals for online and in-store purchases, including Instant Win savings cards and bonus points on Ruum’s new loyalty program.

Moms looking for great kids style and quality will love Ruum.  Ruum collections are designed to coordinate easily and to cover all of a child’s lifestyle needs. With sizes ranging from newborn to age 14, there’s something for everyone at Ruum.  Baby items range from $10.50 for bodysuits to $22.50 for sweaters; girls range from $9.50 for leggings to $49.50 for sequin dresses; and boys range from $9.50 for tees to $49.50 for blazers.  Ruum offers great value and selection with accessories too, including a wide assortment of shoes for boy and girls. 

Moms aren’t the only ones who will love shopping at Ruum – kids will have a great time too!  The kid friendly environment, complete with interactive kiosks and photo booths, will be sure to entertain kids while moms shop.  Ruum will also offer creative and constructive workshops like origami and Plasticine figure creation.

“I am thrilled to be back in the kids business and to once again build what we had before,” says Ezra Dabah, CEO of Ruum and formerly CEO and Founder of The Children’s Place. “We are excited to launch our latest brand offering a fresh, new approach to kids wear, making kids look good and feel good.   We are driven to growing Ruum into a major brand.”

Ruum already has fans among celebrity kids including Oscar-nominated actress Quvenzhane Wallis. Lucky Magazine editors too, are coveting Ruum’s fashion looks:  “New line Ruum American Kid's Wear, catering to the kid with personality to spare, is only adding to our kid's clothing envy... We love Ruum’s playful use of color: bright striped cardigans, snappy plaid cargo shorts and vibrant floral sundresses make the new collection pop.”

Shop now at 21 Ruum locations or online at www.ruum.com.  Check the site’s store locator for a Ruum store nearest you.

–Ruum