18|8 Fine Men's Salon Opening in Burlington: Introduces Entirely New Grooming Experience for Men

BURLINGTON, Mass. – Calling all men: there is a new salon in town waiting just for you.

18|8 Fine Men’s Salon announced today the opening of its new salon in Burlington, which channels the essence of cool confidence directly to its discerning clientele. Leaving men looking their best – and feeling even better – 18|8 offers men the same transformative effect from which the name 18|8 comes. Embracing the immense impact of the discovery of stainless steel (18% chromium + 8% nickel added to steel) on hair salon instruments and other everyday consumer and commercial usage, 18|8’s distinctive collection of upscale services are moderately priced in the $41 to $65 range. Haircuts and grooming are provided in semi-private areas.

“When men walk into 18|8 they will quickly realize this is not an ordinary salon. It’s a retreat from the outside world where they can relax for a while,” said Joe O’Brien, who will open the Burlington location. The new salon is located at 62 Second Ave, Suite C. “At 18|8, men can feel comfortable, sit back and enjoy all that we have to offer – that is, premium services at an affordable price. We are incredibly excited to be introducing this to gentlemen here in Massachusetts.”

At 18|8, men can relax in the brand’s signature lounge area before their grooming services, which range from cuts and styling (modern and classic) to straight edge hot lather shaves, facials, massages, scalp treatments and more. The 18|8 team takes the time to learn about its clients, their personalities and special needs, and then caters services to mirror their lifestyle choices. Customers may even purchase memberships that cover prepaid hair and grooming services.

“This is far and away the most original and imaginative place for men to have their hair and grooming needs taken care of in Massachusetts,” said O’Brien. “Upscale men’s grooming is an unfilled niche here. 18|8 is a comfortable, relaxing atmosphere for men to be in — customers will love the attention and care they receive. There is not another place like this for them right now.”

Scott Griffiths, who launched 18|8 Fine Men’s Salons in 2002, has a track record of creating breakthrough brands. Given his company’s successes during the past decade, he recently began franchising 18|8, sharing the opportunity for driven entrepreneurs such as Joe O’Brien to become part of its growth. Griffiths is a recognized marketing and branding trendsetter who has created and built industry-leading companies across several sectors. Recently, Griffiths cast his golden touch on the hair care industry with 18|8 and by creating the brand Mitch for Men from Paul Mitchell.

O’Brien plans to open additional 18|8 salons in Massachusetts over the next couple years.

“We’re thrilled to have Joe in the 18|8 family. He shares our passion for business,” said Griffiths, who serves as CEO of the company. “We look forward to seeing Joe grow his business with his new family – it’s important our proven business model offers franchisees something they can feel great about running”

The Burlington salon can be reached by email at obrien@eighteeneight.com or by phone at (617) 612-4188.

About 18|8 Fine Men’s Salons

Claiming its name from the original formula for stainless steel, 18% chromium + 8% nickel added to steel, 18|8 Fine Men’s Salons offers its clients that same transformative effect – improving both look and performance. Since launching in 2002, 18|8 has established itself as the only men’s salon catering to a discerning clientele with an upscale suite of hair care and grooming services. To learn more about 18|8’s services, visit www.eighteeneight.com. For information on the 18|8 franchise opportunity, email scott@eighteeneight.com, call (949) 290-6431, and visit www.eighteeneight.com, or www.eighteeneightfranchise.com.