Wegmans, There's an App for That

Shopping in a new grocery store for the very first time can sometimes feel daunting, even with plenty of employees standing at the ready to help. “It doesn’t have to be that way,” says Wegmans Burlington Store Manager Kevin Russell, who encourages customers to try out the Wegmans app. “Shoppers can ‘browse’ the store, look up recipes, create and save a shopping list, and even estimate what they’ll pay at checkout,” says Russell. “One of the best features, especially for our new customers, is that the list can be organized by aisle according to the store’s layout.”

Here’s more about the app’s features:

• Build a List - There are multiple ways to build and save a shopping list (or multiple lists) on the Wegmans app.

• For starters, one can ‘search’ products to add to the list - The app also displays Wegmans recipes with ingredients, instructions, and nutrition information for each. Right under the recipe’s name is a green button that says, “Add ingredients to list” – tap it and your list will now have everything you need for the recipe.

• Scan Product Barcodes - The Wegmans app can even use your device’s camera to scan product barcodes right from the pantry or refrigerator and quickly add them to the list.

• Access Your Past Purchases - Who knows better than you what you like to buy and which brands and sizes you prefer? If you’ve shopped at Wegmans in the past, with just a few taps, you can jump start your shopping list using your own past purchases. All you need to do is sign into the app and touch the “My Purchases” icon on the menu to get started. Purchases are linked to your Wegmans Shoppers Club account and will be shown if your Shoppers Club card was scanned at checkout.

• Create and edit multiple shopping lists for your account from both Wegmans.com and the app. For example, you may have your own “party” list of items you buy when guests are coming, or a holiday shopping list that doesn’t vary much from year to year. “Some of our customers shop for others – a relative or neighbor, for example – and it may be helpful to keep that person’s list separate from other lists,” said Russell. “You can also email your list to someone else who’s doing the shopping, and even add helpful notes. We think customers will see right away how much time this can save.”

• Find the fastest shopping route through your store - If it’s the first time you’ve shopped in a new store, it can take a few trips to learn the layout. The Wegmans app organizes shopping lists by aisle according to each store’s layout to make shopping a breeze. If you visit a different Wegmans store, your device will prompt you to switch the same list to the new store’s layout, or you can change to any store by tapping ‘My Store’ on the menu screen.

• Know what you’ll spend - The app estimates the total cost of the items on the shopping list. “Customers have asked us for this feature because it offers more control over spending and planning. It helps keep the food budget on target,” says Russell.

• Extras - There are lots of other things the app can help you do: check store locations and hours; refill a prescription; watch cooking videos; read the latest posts from Wegmans’ Fresh Stories blog; browse recipes; rate and review products and recipes; and check nutrition information and Wellness Keys for Wegmans brand products and recipes.

• At the checkout counter - Using your Wegmans Shoppers Club card at checkout has advantages. It offers savings, as some items are discounted each week for cardholders. It also enables shoppers to have a record of their past purchases accessible on the app, as well as on Wegmans.com under My Receipts. If there is a recall on a product, and a Shoppers Club card was used at the time of purchase, Wegmans will attempt to notify the customer with an automated phone call.

• No Key Tag Needed for Shoppers Club Members - There’s one last feature to know about. Cashiers can just point a handheld scanner at your phone to capture your Shoppers Club information right from a bar code under ‘My Card’ from the menu screen. All the advantages, without the need to carry the card in your wallet or the key tag on your keychain!