Easton's Simpson Spring Partners With Stoughton's Strategis

Submitted to Easton Patch:

A Stoughton marketing agency is teaming up with an Easton spring water and beverage company to promote their local product.

Easton’s Simpson Spring Company, a traditional bottler of a line of carbonated beverages and natural spring water, have named as its agency of record, according to George Irish, founder and president of the independent strategic marketing and communications agency.

The account was awarded based on the reputation of the agency and billings were not revealed.

The South Easton, Mass. company has operated since 1878 supplying spring water to the surrounding community. Additionally, The Simpson Spring offers a line of hand-mixed traditional carbonated beverages made from the spring water including Lemon & Lime, Root Beer, Cream, Sarsaparilla and White Birch soda.

The Strategis team, working with Simpson Spring’s Soda Jerker, Christine Bertarelli, will employ a variety of marketing support to help reestablish the brand and brand image.

Commenting on the potential growth for Simpson Spring, Mr. Irish said, “With the recent push to buy local and support your local brands Simpson Spring is poised for a huge resurgence. Great products can achieve great levels of success.”