Blue Cross and Massachusetts Bankers Association Recognize Dean Bank for Their Strong Commitment to a Healthy Workplace

BOSTON — May 2016 – Blue Cross Blue Shield of Massachusetts (Blue Cross) in partnership with the Massachusetts Bankers Association announced today that Dean Bank received the Blue Cross Banking on Wellness Forward Motion Award for their dedication to wellness initiatives to improve employee health. The award, along with a $5,000 wellness grant, was accepted by bank President & CEO, Kevin R. Goffe.

Dean Bank was chosen because of the growth in their wellness programs and initiatives. In 2015, the bank saw a 38% increase in their wellness dividend achievement. This included walking competitions that resulted in 49,990,862 steps taken by Dean Bank employees.

“The Bank is very proud to be a recipient of Blue Cross’ Forward Motion Award,” said Goffe. "Our employees take their health and wellness very seriously, which is reflected in the year over year participation increase in our wellness programs. We look forward to our numbers increasing in 2016!"

The Banking on Wellness Awards highlight the innovative wellness programs instituted at various Massachusetts banks that are part of the Mass Bankers Association health insurance program, which consists of 65 banks around the Commonwealth. Banks are recognized based on several factors:

· Overall participation in the company’s health and wellness program based on registered members on ahealthyme

· Percentage of registered members completing a health assessment

· Participation in health challenges offered throughout the year

· Year over year participation growth

“Blue Cross is extremely proud with Dean Bank’s dedication to their wellness goals,” said Larry Croes, Vice President at Blue Cross. “We are also proud of the outstanding health assessment completion rate and its continued growth. We applaud the work the bank is doing to make health and wellness a priority for its subscribers.”

Kevin F. Kiley, Executive Vice President of the Massachusetts Bankers Association praised the management and staff at Dean Bank for their commitment to improving the wellness and overall health of their subscribers. “The bank has distinguished itself for its work in embracing the Association’s Banking on Wellness Campaign,” said Kiley. “Their dedication, passion for well-being, and overall excitement about a healthy workplace is what encouraged everyone to get involved.”

Other recipients of the 2016 Blue Cross Blue Shield of Massachusetts Banking on Wellness Awards include Newburyport Five Cents Savings Bank in Newburyport, MA and Country Bank in Ware, MA.

About Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield of Massachusetts (www.bluecrossma.com) is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We are the trusted health plan for more than 29,400 Massachusetts employers and are committed to working with others in a spirit of shared responsibility to make quality health care affordable. Consistent with our corporate promise to always put our 2.8 million members first, we are rated among the nation’s best health plans for member satisfaction and quality. Follow us on Facebook, Twitter, YouTube and Google+.