Sports
What Happened When Tom Brady Competed Against the Tortoise and the Hare?
The campaign for Tom Brady's new pajamas from Under Armour has its own weird bedtime story with some classic children's characters.

FOXBOROUGH, MA — After showing up to practice wearing his pajamas, it's no secret that Tom Brady is all in on his new ludicrously expensive sleepwear from Under Armour. But beyond the commercials and Facebook posts, a bedtime story featuring the Patriots quarterback, the Tortoise, and the Hare, might be the best, if not the weirdest part of this promotional campaign.
To help market the pajamas that are supposed to help your body recover faster while you sleep, Under Armour has released a story called "The Tortoise, and The Hare, and Tom Brady." While slow and steady wins the races isn't the moral of this story, it does serve as a reminder of Brady's obsessive desire to win. That, and it provides a valuable lesson about getting enough sleep the night before the big game and not going out the bar for shots and beef jerkey.
Funny or Die wrote the story and provides Brady's keys to better sleep at the end. If it works, Patriots fans certainly won't mind if it means a trip to the Super Bowl.
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Click here to see what happens in Brady's big game against the Tortoise and the Hare.
Image via Under Armour
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