Whole Foods Prices Drop, So Will You Shop There More?

FRAMINGHAM, MA—When Amazon and Whole Foods officially merged in late August of this year, Amazon soon announced that one of its initial focuses was to make prices more affordable for everyone.

Long nicknamed "Whole Paycheck," the store wasn't often equated with bargain bin prices.

After the acquisition, Whole Foods stated that, "the two companies will together pursue the vision of making Whole Foods Market’s high-quality, natural and organic food affordable for everyone. As a down payment on that vision, Whole Foods Market will offer lower prices starting Monday on a selection of best-selling grocery staples across its stores, with more to come."

On day one of the merger, lower prices were to start with some of the best-selling grocery staples, such as organic bananas, salmon, brown eggs, beef and a lot more.

Tracked by Foursquare Labs, traffic at Whole Foods reportedly spiked by more than 25 percent over two dayslast week, which was a week after the Amazon acquisition was officially completed, reports the New York Post. Some items saw a slash as big as 43 percent. Organic avocados, for instance, dropped from $2.79 to $1.99.

The traffic is considered an optimistic sign and some compared the prices as rivaling that of Target's in some areas. Still, as Bloomberg reports, the spike isn't all that surprising considering the curiosity after the takeover.

There is a Whole Foods located on Route 9 in Framingham.

Have you been recently to Whole Foods? Have you gone for the first time? Will you never go? Share your thoughts in the comments section.

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