Hingham resident Vadim Makhlis (second from right) was on hand as Prime Motor Group broke ground for its new Mercedes-Benz of Hanover dealership. Makhlis, a long time Prime executive, will serve as General Manager of the facility. Attending the ceremonies on Route 53 adjacent to The Hanover Mall were (left to right): Prime Motor Group President David Rosenberg; Prime Motor Group Vice President Matt McGovern; Regional General Manager - Northeast, Mercedes-Benz USA, Andrew Gillman; Makhlis; and Hanover Town Manager Troy B.G. Clarkson.
The all-new $10 million, 42,000 square foot, state-of--the-art, Mercedes-Benz dealership is projected to open in early 2014 and will bring 40 new jobs to the area.
Prime Motor Group President David Rosenberg commented that the new Mercedes-Benz facility has been designed to provide the ultimate in customer comfort while also remaining environmentally friendly and efficient. "When you walk into our showroom, you should feel like you're in someone's home -- it will be that warm and inviting and welcoming."
Find out what's happening in Hinghamfor free with the latest updates from Patch.
Service customers will enter via a specially designed Inside Service Drive allowing them to avoid inclement weather. They will drive directly into the building and leave their vehicle with a valet for service and maintenance. The service area will have 20 service bays and six reconditioning bays. A fleet of complimentary loaner vehicles will be available for the use of any service customer in need.
The facility will be fully Wi-Fi accessible. Customer-specific Waiting Areas will be available, including both a Family Waiting Room (incorporating a dedicated Children's Area offering books, videos and a wide-screen television) and a Quiet Room for those who may want to catch up on work.
Find out what's happening in Hinghamfor free with the latest updates from Patch.
Additionally, the entire facility has been designed and constructed to be environmentally friendly and efficient. High R-factor insulation is being used during construction, recycled oil will be used to heat the service shop, plus low energy consumption interior lighting will be installed. Additionally, Prime has contracted for a unique, high-efficiency water evaporation system to be installed, which processes used water into clean steam, leaving residual dirt behind to be disposed of appropriately.
Rosenberg has always maintained, "Being mindful of the environment should be a mandate for all businesses today. Prime continues to be a leader in that dedication."
Prime Motor Group, which owns and operates 18 auto dealerships throughout the region, began its South Shore expansion in 2012 when it acquired Tom O’Brien Hyundai in Quincy to create Prime Hyundai South. Prime subsequently invested more than $7 million in an all-new, 22,000 square foot Infiniti dealership on Route 53 in Hanover. Prime employs more than 1000 individuals throughout the area.
(Photo Credit: R. J. Donovan)
