Prime Motor Group Launches Major Expansion in Rockland & Westwood

David Rosenberg and Matt McGovern, owners of Prime Motor Group, have announced plans for a major expansion in Rockland and Westwood.

Employing more than 1600 individuals and ranking as one of the largest and fastest growing automotive groups in the nation, Prime Motor Group currently represents 20 auto brands in 25 locations throughout suburban Boston, the South Shore, Cape Cod, southern New Hampshire and southern Maine.

ROCKLAND HYUNDAI CONTINUES PRIME’S EXPANSION ON THE SOUTH SHORE

On Friday, October 2, Prime broke ground at 1020 Hingham Street in Rockland for its all new, state-of-the-art Hyundai dealership. Located directly on Route 228 immediately adjacent to Exit 14 on Route 3 and Queen Anne’s Corner, the Hyundai dealership will feature 27,000 square feet of sales and service space representing a local investment of $10 million. The facility will be one of the first in the country to reflect the new Hyundai image. The dealership will operate with a staff of 50 people when it opens in May of 2016.

Among those attending the groundbreaking were (above, left to right): Laurel Egan Kenny, COO, South Shore Chamber of Commerce; Peter Forman, President & CEO, South Shore Chamber of Commerce; Matt McGovern, Vice-President and Co-Owner, Prime Motor Group; John Hyland, Hyundai Motor America, General Manager, Eastern Region; and Greg Howle, General Manager of Prime Hyundai South.

Commenting on the Rockland expansion, Prime CEO David Rosenberg said, “For the past two years we’ve been looking for an exceptional South Shore location for a new Hyundai dealership. We first opened Hyundai in Quincy in 2012 and while we loved being there, the footprint of the facility was extremely limited and couldn’t be expanded upon. From the customer’s perspective, we felt we needed to be more accessible, and Rockland delivers that beautifully as we’ll be situated right off Route 3. We’ll also have far more room both for customer parking and additional inventory to better serve the local communities.”

Designed for the ultimate in customer comfort, the new showroom will be fully Wi-Fi accessible. Additionally, customer-specific Waiting Areas will be available, including a Family Waiting Room, a dedicated Children’s Area (offering books, videos and a wide-screen television,) and a Quiet Room for those who may want to catch up on work. An Inside Service Drive will allow customers to avoid inclement weather when they drop off their vehicle for maintenance.

When the Hyundai dealership opens in Rockland, Prime Motor Group will represent five auto brands within a concentrated area of the South Shore.

Rosenberg said, “Within the space of two highway exits we’ll have dealerships for Infiniti, GMC-Buick and Mercedes-Benz in Hanover, and now Hyundai in Rockland.”

“This just demonstrates our ongoing commitment to delivering South Shore customers affordable car-buying options at all price points. Over the past three years, Prime has been very warmly welcomed on the South Shore. We project the same enthusiasm for Hyundai in Rockland.”

Prime Vice-President Matt McGovern added, “Finding the ideal dealership space that checks all the boxes can be a challenge. Working with the Town of Rockland could not have been a more positive experience for us. Both the Planning and Zoning Boards have been extremely supportive throughout the process. We know Prime has found a great new home in Rockland and we look forward to becoming an integral part of the community.”

THREE LUXURY BRAND DEALERSHIPS
TO BE BUILT SIDE-BY-SIDE IN WESTWOOD

On Thursday, October 1, Prime broke ground at 411 Providence Highway in Westwood to build three all-new Acura, Audi and Porsche luxury dealerships. Totaling more than 120,000 square feet of space situated on 12 acres of land along Route 1, the expansion represents an investment of $40 million. The side-by-side dealerships will be situated directly adjacent to Prime’s award-winning Mercedes-Benz of Westwood dealership, creating one of the few settings in the country to offer customers the opportunity to test drive and compare multiple brands of luxury vehicles at one convenient destination. A July 2016 opening is anticipated.

A DEDICATION TO METICULOUS CUSTOMER SERVICE

Purchasing a car is a major investment and a big decision for most people. From its beginnings as a family operated business, Prime Motor Group has differentiated itself through meticulous customer service.

Two years ago Prime established a commitment to “A New Kind of Car Buying Experience” – establishing a transparent sales process that eliminates gimmicks and fine print to provide customers with full access to market data and third party research from such trusted industry leaders as Edmunds and Autotrader. With no sales pressure, the market information is shared with customers upfront to make the process of purchasing a vehicle a faster, more enjoyable and more reliable experience.David Rosenberg has been involved in the auto industry since he was 8 years old, clearing snow from the windshields of vehicles on a used car lot owned by his father, auto industry legend Ira Rosenberg. The senior Mr. Rosenberg remains actively involved in Prime’s Maine dealerships and continues to act as their spokesman in that market.

For more information on Prime Motor Group, visit www.driveprime.com.

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