Direct Tire & Auto Service Struts Into Medway

Since 1974, Direct Tire & Auto Service of Watertown, Mass. has been offering the “Direct Tire Difference” – independent, unbiased repair education and sales advice - to Bay State automobile owners. The week of May 9th, Direct Tire opens its fifth Mass. location in Medway at 72 Main Street (Rt. 109) with raffles and special offers to welcome Medway car owners. Anyone visiting the new Medway store is eligible for a “buy three, get one free” tire offer during the month of May for a car or SUV.

More than just tires, Direct Tire & Auto Service offers a courtesy full service safety video inspection to expertly diagnose any brake, shock, exhaust, alignment, and preventative maintenance service. While your car is being repaired, the company offers customers Honda Civic loaner cars. With all tire purchases, the company offers free flat repairs, tire balancing, free rotation and balancing every 5,000 miles, and free seasonal changeovers with winter tire purchase except run flat tires.

From May 22 through Labor Day, Direct Tire & Auto Service is supporting Medway Gridiron (Medway High School’s renowned football and cheer program) by donating 3 percent of gross sales back to the organization simply by mentioning “Medway Gridiron” at the point of sale.

“After 41 years in business, I am so pleased to be finally opening a location in Medway, where my children spent time growing up,” said Direct Tire founder and CEO Barry Steinberg. “Our last store opening was 18 years ago, so you could surmise I’m choosy when it comes to new locations. We have been waiting for the perfect site, and I’m grateful this opportunity opened up in Medway, a wonderful community.”

The new store is built next to an Advance Auto Parts store (no affiliation), and is designed with environmentally sound materials, including concrete Hardie siding, heating thru recycled motor oil, and lush landscaping.

According to Stephanie Mercandetti, the Town of Medway’s Director of Community and Economic Development, “We welcome Barry Steinberg back to Medway and welcome Direct Tire to our community. Prior to opening their doors, they have quickly become part of the community by getting involved with the Medway Business Council and by supporting local organizations and participating in events such as Medway Pride Day.”

Open just in time for both summer road trips and fall sports, Direct Tire and Auto Service plans on hosting educational events to help drivers of all ages learn more about what’s under the hood. The company and also plans on continuing the company’s long-standing tradition of community giving and consumer education.

In addition to its flagship shop in Watertown, the tire dealer and auto repair service center has locations in Norwood, Peabody and Natick. The Medway location offers 7,300 square feet of service space, including an eight-bay tire and auto service center. The company employs a total of 70 employees, including 12 in Medway – and qualified candidates are welcome to apply.

Direct Tire and Auto Service is a leading automotive service and tire provider for Massachusetts drivers since 1974. Our mission is to exceed our clients’ expectation, and provide the best customer service. Direct Tire is a member of the National Retail Tire Network, the RAM Retailers Association of Mass., a board member of Watertown Local First, and a new member of the Medway Business Council. Visit the company online for coupons and more information.

The store’s phone number is (508) 533-1100, email is medway@directtire.com, and website is directtire.com (and on Facebook, and on Twitter @Direct_Tire).

The store’s hours are Monday through Friday 7:30 a.m. to 6:00 p.m., and Saturday 7:30 a.m. to 4 p.m.

###